UX and Responsive Design

UX/UI (User Experience/User Interface) is an essential part of the entire design of a website – of course it must be carefully considered and analyzed before any site is launched. In order for there to be appeal to viewers, the system should speak the language of the user and use familiar concepts, rather than system oriented technical terms. It should also follow real world conventions, making information appear in a natural and logical order.

Struggling to find basic or key information within a website will frustrate and confuse users – keeping the interface simple and intuitive ensures connectivity, comprehension and retention.

UI/UX balance must take place in order to create a system that is both usable and adaptable. User interface design is involved in a wide range of projects from web based systems, to software and app development, to commercial SaaS systems. All of these projects involve much of the same basic human interaction, yet also require some computer skills and knowledge. Interface design should seek to minimize the user’s memory load – making objects, actions, and options visible. The user should not have to remember information from one part of the dialog to another.



In order to make the UX flow smoothly and keep viewers happy, companies should strongly consider implementing Responsive Web Design. RWD is a type of web design that aims at creating sites that provide the best viewing experience – it adapts the layout of the viewing environment by using fluid, proportion-based grids, flexible images and more. These images are resized in relative units – in simpler terms, the page moves and adapts as the screen turns, is enlarged and minimized, and forms to the mobile device used. The design chameleon.

Large organizations and agencies are embracing responsive design, and for good reason. Since all sites have one URL and the same HTML across all devices, it becomes more efficient to implement responsive design instead of maintaining both mobile and desktop sites. Building a responsive web design across all platforms forms the finest experience, which in turn boosts site rankings and SEO (Search Engine Optimization).

Companies must constantly reinvent themselves to remain relevant in the industry. Since more and more users are relying on mobile devices (smart phones, tablets, etc.) to interact with organizations, the ideal route points to creating a responsive design which functions beautifully and efficiently across all platforms.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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1 Comment

  1. Best Lawyers

    Verry descriptive post, I enjoyed that a lot.
    Will there be a part 2?

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