Think Outside the Box

Everyone is thinking of their own ways to improve upon the user experience – since every individual has his or her own value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s). At times, collaboration and idea swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts.

Social Proof
Use actual evidence from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it.

You know you’re the best – clearly project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat out the competition with their own excellence. What better way to do so than to tell a story, create an experience associated with the brand, while creating a meaningful, lasting connection?

Clear Display
While a blurring effect is modern and may have an aesthetic factor that appeals to certain displays, having a clear style of font/color/type will provide the necessary distinction and easy navigation through a site. 
Don’t forget – consistency is key.

Users learn the paths and use those visual cues to peruse through the website, easing the search process. Don’t make it more complicated than it needs to be, confusion – do not sacrifice function for form!

Minimize Options
Studies have shown that while having many options may seem like a good idea (providing as many choices as possible, displaying all of the details, etc), people actually find too many choices to be debilitating – which may result in no action being taken whatsoever.

The reason: when confronted with too many options, users may find that they regret making the final choice, feeling as though the other options would have served them better. Therefore, when displaying choices, group them concisely and even make recommendations to assist your audience.

Say What You Mean
Directness is appreciated when delivering your brand’s message – any uncertainty suggests that the vision has no confidence or the call to action is unnecessary. 
Avoid indecisiveness by using strong action words that encourage authoritativeness and confidence in the brand.

Stay Focused
You may believe many calls to action seem like the best strategy for conversion – think again. Any links that are inserted before the main CTA can distract from the original goal. Removing link clutter will create balance and increase usability and understanding.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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