The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process.

One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project.

The benefits of this technique are multifaceted. Not only does it increase collaboration, but it allows for the generation of many different and diverse ideas, and makes sure that the cream of the crop are infused into the final conception. The opportunity for a fantastic user experience is therefore multiplied, as many minds come together in order to create that perfect environment.

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A diverse variety of ideas are generated, as each individual brings his or her specific creativity to the overall project. Several design approaches are thought of at once, and time is saved by separating and bringing those ideas to life at once (instead of a long, tedious process of shooting ideas back and forth with no actualization). Sometimes, even more than one idea can be implemented, combining into a harmonious blend that drastically improves UX, appealing to various markets and individuals.

Seeing and trying other peoples’ designs has been proven to enhance the final product, seeing as team members can glean inspiration from others’ ideas. No matter how the original interfaces were, everyone saw improvement as individuals intuitively picked out the best designs and integrated them seamlessly into their own.

Collaborating with a dynamic set of designers will build an atmosphere of open communication and idea generation, allowing the creativity to flow and bounce from person to person – your consumers will have the greatest user experience possible! What are you waiting for?

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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