Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose.

User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy.

Find Purpose

The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s success. Proper organization is important, but the creative levels go much deeper than simple functionality. The optimal experience is fueled by purpose.

Begin by identifying what your goals are, what you’re trying to achieve with your website, and the myriad of details that come with each new question. Asking these important questions radically assists with zeroing in on your ideal website structure.

Examples of questions to ask are:

  • Why are my users attracted to my site?
  • How will they be using it?
  • How can my website goals match their overall experience?

Know The User

Once that purpose has been found, the most difficult level has been surpassed. Moving forward, a brand is free to begin shaping the user interface based on its intended audience. Researching and including any informative and relevant links, you become an invaluable collaborative data source for clients. This includes eliminating unnecessary clutter, links and information that could be inserted in a more optimal location.

Collaboration with individuals on the team who can contribute multiple perspectives in order to build the typical user personas that would be interacting with your website or app. Consider your goals and tear them apart to the foundation in order to paint the clearest picture of your website’s or application’s objectives. From those gathered details, create a profile of the best prospects; using this information, you can interview them to glean the best possible picture of their goals and needs.

Developing these personas gives you invaluable insight into your target audience’s goals and modes of thinking, which will predict their behavior patterns; understanding these views are a powerful tool in the user interface design process.

Of course, it is important to recruit test participants that are similar to your actual site or product users. (Ideally, include representatives from each group and try to test these segments separately, if possible.) Delving deep into the details when forming the user profiles will have the most benefit and culminate in a more well-rounded data pool.

When constructing the questionnaire/survey, posequestions such as: (Understanding these details and more will ensure a more accurate prediction of their future relationship with your company.)

  • What are their demographics?
  • What is their lifestyle and interest pool?
  • What are the major influencers are going to affect their product choices or interaction with your site?
  • What are their personal goals within those interactions, and what sort of emotional background do they have?

Whether a brand is designing a website or an app, UI design strategy and implementation plays a critical role either project’s success. True engagement starts with the interface, personalizing the website or app in a specified fashion. A well-designed UI can open the doors to achieving your website’s goals, while a poorly designed one blocks the way to meaningful connection. This is easily understandable, but many businesses don’t put in time and creative collaboration into creating the optimal UX design in conjunction with UI.

Versions Collective

The VERSIONS™ collective is a firm-wide collaborative design project. Our team designed compiling thoughts, perspective and ideas on the current creative and digital landscape. We are visual storytellers & believers of the power of design in both print and digital.

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