Looking Ahead in UX: Progressive Web Apps
We all know there’s plenty to talk about in mobile web, but perhaps the biggest thing in the field is progressive web apps. Introduced and evangelized by Google for over the past year, they have been garnering attention for some more and more press due to their development capabilities and user experience optimization.
What are Progressive Web Apps?
Progressive Web Apps are a grouping of technologies, design concepts, and Web APIs that work together to deliver an app-like experience on the mobile web and bring features usually expected from native apps to the mobile browser experience. According to Google, they are described as; “experiences that combine the best of the web and the best of apps.”
Core features include:
- no install required
- quick to load
- full screen experience
- run in secure container
- accessible to anyone on the web
- leverages standards based technology
Why Progressive Web Apps?
Removing the complexity of mobile app maintenance, a Progressive Web App takes takes advantage of the mobile app characteristics, delivering an optimized experience for the user.
User retention is ideal. With the ability to immediately start using the app, unnecessary downloading and installation stages are a thing of the past.
For developers who implement the features, cache service workers and push APIs allow users to install progressive web apps to their home screen and work offline.
The larger web ecosystem can be leveraged, allowing an easier deployment process when compared to a native application Because the API does not need backwards-compatibility maintenance.
There’s little question as to the far-reaching benefits of implementing Progressive Web Apps, however Google is working to get more developers on the bandwagon. 2017 should be the year – with the advantages bringing immediate benefits to both users and vendors.1