All posts by: Esther Gutkovsky

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3 Ways to Structure Your Info for Better UX

Organizational structures are all about allowing users to predict where they will find information on the website, taking into account their individual expectations and displaying those elements so that they can transfer that familiarity from known pages to new ones. In plain English: If they are familiar with a certain button placement or content flow on the first pages they peruse, then their eyes will automatically look for a similar layout on the following pages. The visual center of the brain accounts for 50% of our user experience preferences, so it is extremely important to give a lot of thought to your page’s structure; here are a few categories included in organizational structure to help break it all down. Heirarchical Structures Sometimes referred to as “tree structures,” when implementing heirarchical structures there is a top down approach as the user sifts through information. Your audience would start with a broad […]

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3 years, 8 months ago
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#LeanUX – Insights Into a Greater User Experience

I had the pleasure of listening to an insightful webinar this morning about Lean UX, presented by Jeff Gothelf. He took the time to explain the different ways organizations can optimize their existing assets, going into detail about the ways that it can help all types of businesses. Many times, large organizations considering lean UX are put off, as they associate the term with startups and/or small businesses. These corporations and agencies don’t believe that lean UX is the ideal route for them. They are mistaken. Perhaps it is because the term’s definition isn’t widely known. Essentially, it involves a set of principles that guide you to a better and more sustainable solution for your users. Who wouldn’t find that desirable? In fact, because of their domain and customer expertise, larger corporations actually have more resources at their disposal to create the best user experience possible. Using each tool at […]

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3 years, 9 months ago
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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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3 years, 10 months ago
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UX Tidbits

CSS Transparency Designers use this effect to highlight overlying text, as the opacity is great for enhancing a specific message or call to action. The simple design, combined with the increasingly-popular flat design, lends an air of elegance and clarity to the web page. The opacity effect can be placed over the entire background image (detailed below) or designers can add an opaque text box on top of a crisp and vibrant image, leaving the effect to be focused on the text. Typography Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors […]

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3 years, 10 months ago
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3 Easy Ways to Amplify User Satisfaction

Pay attention – as with any relationship, it must be cultivated and paid attention to, nurtured. Usability refers to the quality of a user’s experience when exploring the site (which includes all types of software and devices/applications). It is a mix of factors, as mentioned in previous blog posts, including: intuitive design, ease of learning, efficiency, memorability, error frequency/severity and satisfaction. 1. Engage in User Testing We can’t stress this enough – how else will you know what works best for your website and its users? Many organizations skip this process, finding it to be a long and winding journey, unsure where to begin or if their efforts will prove to be fruitful. Investing the effort and time into the depth and research into the user database will bring issues to light that would otherwise have never been discovered. How can a brand address these points if the wool is […]

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3 years, 10 months ago
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Think Outside the Box

Everyone is thinking of their own ways to improve upon the user experience – since every individual has his or her own value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s). At times, collaboration and idea swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts. Social Proof Use actual evidence from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know you’re the best – clearly project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat out […]

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3 years, 11 months ago
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The Benefits of User Research

Why Do the Research? Understanding your audience is the most important step in beginning the design strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Why go through this process? To truly understand the impact of designs on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. How? To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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3 years, 11 months ago
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Mobile UX: Reshaping the Future

As mobile increases in relevancy by the second, brands are scrambling to find ways to improve the user experience – not only with their websites, but with their new mobile initiatives. While having a beautiful interface and easy-to-use, followable instructions are clear needs that must be addressed, there are a few tips that point to the optimal user experience that may not be as intuitive when implementing a mobile site design. 

Mapping 

Often, especially with regard to retailers and companies that focus on selling services or goods, users come upon the site while they are tumbling through their initial research. A new priority has arisen for every market – catch the eye and hold it through UX and UI. One method involves suggesting alternate routes for users if they don’t find what they’re looking for on a site, guiding them or at least assisting them if your services are not […]

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3 years, 11 months ago
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Build Your Best Digital Environment

Understanding the way users interact with your site is crucial in determining what improvements or tweaks are needed – optimal website usability is, of course, a top priority. 

 Interaction design in its most basic definition is about building a digital environment for users, designing interactive digital products, environments, systems and services. It is more than just building systems, though – it is idea production at its core. What makes this so fascinating is the process of imaging things as they might be, as opposed to how they are (or how they seem to be on the surface), allowing for loftier creative spaces and freedom to think outside the box. Of course, since it is directly integrated within web usability, interaction design is greatly focused on satisfying the needs and goals of the intended product users, implementing a heavy focus on designing with stakeholders in mind. Fantastic web usability calls […]

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3 years, 11 months ago
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Adapting To Change

As we approach the new year, we find the term “adaptive” popping up more and more. What does it truly mean? Moving with the times? An intricate dance that brings mutual benefit to user and developer? Adapting and flowing within a layout and elements that cater to the needs of the user and altering to each user? 

All of the above.

 These two qualities of both adapting and being adaptable are innate to elements that are a part of the interface’s components – in a well-designed interface, each portion adapts and affects the others, weaving together to create an efficiently-running web environment. 

Clarifying confusion for all users is obviously a critical point within web development – creating a clean, smooth experience involves careful consideration from all angles. Among many other advantages, adaptive user interface has the ability to conform to a user’s needs. This conformity shows only relevant information based […]

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3 years, 11 months ago