Goran Paunovic - UX/UI Strategy

Redesigning Interface for Better UX

If the layout of your website or app seems to be good but you’re still experiencing high abandon rates, then it may be time to look at your user interface. Having a confusing UI can confuse users and dissuade them from exploring your website. At first glance, it may seem like your UI design is okay but you have to understand that it goes beyond just how it looks. Here are some ideas for redesigning your UI as part of your UX design goals. Idea #1: Make Clarity the Main Goal Think about how the user sees the interface. Does it make sense to the user as much as it makes sense to you? To be effective with your interface, users must recognize how it works, get value out of it, and understand what it’s doing for them. If they can quickly grasp these ideas, they’ll get gratification from using […]

UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

Understanding the Connection Between UI and UX Design

There’s a lot of confusion on the difference between UI/UX design. UI design is all about working on the user interface that people interact with in order to navigation a site or use a function of an app. UX design is about working on the user’s experience as a whole. This includes load times, clean presentation format, valuable content, etc. Basically, UI falls under the umbrella of UX but when people talk about UI it’s precisely about UI in of itself rather than bringing in the entire topic of UX. Despite that, there is a cause and effect between a great user interface and the overall user experience. The user interface on a website determines how intuitive and easy it is for the user to browse the website and find what he is looking for. As a result, a well-designed UI results in an improved UX. Similarly, a well-designed UI […]

What is the Best Approach to UI Design?

UI design has come a long way and many more companies are embracing different user interface designs for their website and apps. While you may be keen on how the UI is organized and set up for the user, you should also focus on the actual design as the design often is what makes the UI approachable. Here are some great ideas you can play around with when contemplating the UI for your next app or website. Minimalism Minimalism is a winning approach to all users and makes the website or app seem user friendly. In this style, the glossy icons, graphics, and fonts are replaced by simple colors, a basic presentation and a simple font. A big characteristic of minimalist UI designs are big buttons. You can clearly see what it is that you are clicking and can click it without any fuss. Everything is focused on helping the […]

How to Improve Your Web App’s User Interface Design

While there is a lot of focus on UI design for smartphone apps and websites, web apps are often neglected. It seems like the sought after standard for web apps is “good enough” for many organizations. However, it’s important to understand that great UI leads to a great user experience and a great user experience leads to increased productivity, loyal customers, and less reliance on support. So how do you start creating a user interface design that hits the mark with your users? First, understand your audience. Who are your users? Are they, corporate users, college students, potential customers, administration staff, or a group that’s technologically challenged? Get an idea of what kind of apps that your audience uses. Find what they are comfortable using, what kind of complaints/challenges they have, and what they apps use on a regular basis. This will help you design your web app in a […]

What Foundations Make for Great UI/UX Design?

What it comes to redesigning to accommodate for UI and UX, you can come up with a mind numbing number of iterations. That’s why it can be difficult to figure out which iteration to go with. After all, you’ll likely end up having a good number of iterations that will make it to the wireframing stage. But at the end of the day, you want to go with a design that makes sense in terms of UX and UI. To do this, it’s important to understand what foundations make for an outstanding user experience and user interface. To start off, let’s take a look at what makes for a great experience. 1. The engagement level is high. Engagement is created by the way things are presented and the way you communicate with users. That means that the visual elements need to be aesthetically pleasing AND be relevant to the users. […]

How to Approach Platform UI/UX Design

If you’re planning to undergo UI/UX design project, it’s easy to get overwhelmed with all the little things you have to do. This is especially the case if the goal is to develop for multiple platforms. You have to make sure that your project meets user expectations, function properly, and fit into the standard platform templates. There are no magical answers on how to go about it, but here are some tips to approach UI and UX design in a way that can make your life a whole lot easier. First, make sure you understand your audience. Dig deep into figuring out what they really want out of your app or website. That’s the best way to start getting an idea of how to deliver the ideal user experience. It will help to look at similar successful websites or apps to really analyze what makes the website or app so […]

The Business Case for UX and UI Design

For many companies with a well designed site, the idea of paying for user experience (UX) and user interface (UI) design is a stretch. The big thought is “how much more can paying for these design services even help us?” That is an understandable question and is probably the primary thought for businesses with limited budgets, but the reality is that investing in these two design areas can produce a ROI that justifies the expense. There are several metrics to look at when looking for ROI. The first obvious one is the conversion rate. For many budget conscious companies, a possible increase in conversion rate often justifies a marketing expense. Even a one to two percent increase for a sales page can change everything for a company, especially if the company has a consistent flow of traffic to that page. Something as simple as adding a live help chat link […]

UI Design and Integration of User Experience

Whether you’re designing a website or an app, UI design plays a critical role either project’s success. The interface is what gets users engaged into using the website or app in a way you want them to. A well designed user interface can open the doors to achieving your website’s or app’s goals while a poorly designed one closes them off. Many businesses understand this concept but they don’t think about creating the optimal UX design (user experience) in conjunction with the UI. While UI is the actual tool which users use to interact with a website or app, UX is the actual interaction or experience. This can be hard to understand, so the best way to explain it is through an example. The UI on a website is the navigation menu which is usually located on the top or sidebar. The UX is the purpose behind the navigation and […]

Make Sophisticated User Interface Designs

The idea of creating sophisticated user interface design sounds like a paradox. When most people think about UI design, they automatically connect it to simplicity. However, things can’t always be simple when it comes to designing more complex products such as mobile apps that help users solve complicated problems and offer them wide array of features at their disposal. So if that’s the dilemma that you are facing, here are some tips to help you create sophisticated UI designs that are optimally designed and provide a great user experience. First, approach the design from the mindset of function over form. Start by making it concise and clear what your app does. Your app will probably have various features so you want to make sure that user will intuitively understand what they are and what they do. Eventually, the form will get more sophisticated but you want to start by making […]

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