All posts by: Vanessa Petersen

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Why Cards May Be the Ideal Design Structure for Mobile

There’s a reason cards are so prevalent in the digital environment today. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. What are cards? Originally gaining ground via image sharing sites such as Pinterest, cards have become one of the go-to implementations for designers looking to organize content, particularly for a responsive approach to web design. Frequently paired alongside the technique of flat design, cards are a successful framework for organizing visual and contextual assets built around many individual pieces of content. Without a structural system such as cards in place, […]

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1 year, 4 months ago
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Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

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1 year, 5 months ago
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8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

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1 year, 6 months ago
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5 Benefits of a Mobile First Design Approach

Traditionally, web designers begin the design of an interface design with sketches, ideation and wireframing from a desktop point of view. Nauturally, this has been the progression as personal computers were for the most part tethered to a users desk. With the trend shifting to a a heavily mobile using audience, designers must adapt to the differences and challenges in user experience that a smaller screen brings. Acknowledging the growing need for a user centered and consistent approach to mobile design, the development of Responsive Web Design was born. Working to ensure the optimal in UX, RWD consists of incorporating design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page. Design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. In Responsive Web Design, instead of a mobile site with […]

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1 year, 8 months ago
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10 Key UI Design Trends to Implement Now

Trends within the digital design landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new and try new implementations on a regular basis. Current rising trends in user interface design are new ideas, while others embrace tried-and-tested methods, tweaking them slightly to adapt within the interface and digital advancement or user needs. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Optimized Navigation An integral element to the aspect ui is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. All elements should be highly intuitive. […]

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1 year, 9 months ago
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Factors to Consider When Approaching A Website Redesign

When a website is created, it most likely meets all the needs and expectations set forth – and the thought of coming back to it again is non-existent. The reality is that every business grows and needs to update their web design to keep up with technological, user and business needs and expectations. There are countless factors as to why a company, even if it is thriving, should embark on a redesign of their website with front-running reasons including usability, SEO, conversions and mobile accessibility. These revenue driving reasonings usually direct a company to redesign, however, there are many hidden factors both during, and after, a redesign that a company must consider and build strategic plans for. Content Strategy From the very start of a site redesign, content should be driving design. In order to build a new site that is truly reflective of the product or service it represents, the […]

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1 year, 9 months ago
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5 UI Design Features to Implement When Working With Luxury Brands

While its true that some luxury brands have been slower to adapt to the digital sphere, its clear that a web presence is key to engaging customers at any level. No longer do high priced items have to be purchased solely in a traditional commerce setting, and it’s increasingly critical for a luxury brand to portray an accurate digital experiential representation of their brand, products and services offered. The ‘luxury’ brand experience to many evokes a sense of exclusivity, impeccable customer service and of course an outstanding product offering. In a traditional setting, this is achieved through the environment and personnel. To achieve this feeling in a digital setting, the focus must be placed initially on the user interface design to achieve the optimal user experience. Foremost, attention to detail is key. Providing as much information about the products and services offered at a granular level is paramount to the success […]

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1 year, 10 months ago
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Challenges of the Single Page Application

The rising popularity of the single page interface has shown it’s alignment with the times through a simplicity approach, but it’s important to understand why this application may or may not work for a specific brand, product or service. The single page interface (SPI), more popularly known as the Single Page Application (SPA) is a website interface or web application that conforms to a single web page, providing a more seamless, faster and more fluid user experience mainly because the information is never required to reload and is all available at one glance (information at your fingertips, illuminated). While there is a great deal of appeal in providing this UX approach, the content with regard to site architecture must be analyzed to ensure the right design is implemented. While ideal for a brand with a single product or service, the use of an SPA would be less recommended for an ecommerce […]

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1 year, 11 months ago
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A Fine Balance: UI Design Layout Strategies

Layout, while related to the overall design of a site, is truly about the experience of moving through an interface, being able to easily identify and locate what is needed as quickly and intuitively as possible. Further, a truly effective web design is judged not by a creative director or site owners, but ultimately by the site user. The greatest of importance has been placed on user experience – and this must be of the utmost importance when implementing user interface design. To begin, while it may seem rudimentary, it is helpful to get thoughts on paper – even sketches. Many designers jump right to the comfort of their CS thinking that inspiration and innovation will come. Taking a moment to gather information and content from a kick off, truly taking into consideration the needs of a user will bring ultimate payoff in conversion rates. Speaking more technically, wire framing and prototyping […]

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1 year, 11 months ago
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The User Focused Ecommerce Strategy

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are keenly aware of pricing, they are highly informed about any given product and there is still the hangup for some that they can’t see the […]

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1 year, 11 months ago