All posts by: Vanessa Petersen

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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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2 years, 8 days ago
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Building A Better Conversion Strategy

Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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2 years, 18 days ago
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Decoding the Mind of Your User

From the UI process of developing user personas, a site owner or designer must dig deeper to truly understand the mind of their user. For a site redesign or refresh, this will mean using existing analytics and behavioral data to funnel users to the desired destinations. For a newly launching site, initial queries must be posed to determine critical aspects to user pathways such as: motivation levels habits theoretical patterns information relevance expectations Since ultimately the main focus is on the user and on a user’s requirements the importance of this stage cannot be stressed enough. Performing the ‘due diligence’ in uncovering the information of the user mind will highlight the assets needed to develop firm user pathways and a strong site architecture. With regard to an expanded reach and the goal of a bigger market share, multiple user personas should be determined and developed into in depth user profiles. With the prevalence […]

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2 years, 29 days ago
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The Subtle Fundamentals of UI Design

There are countless techniques, tips, tricks and rules to craft resonant and functional interfaces, however, it’s a small group of truly effective methods that rise to the top when attempting to deliver a truly useful and at the same time, beautiful design. Much of creative web technique is centered around interface design, as it is the front line of media engagement. Attention to every detail is what sets apart an outstanding website from it’s sub-par counterparts. Paying attention to, and applying a few benchmark, high-level details can ensure a more intuitive experience, and a more satisfied user. Grouping items and subjects that are interconnected must be grouped together and visible on screen to show they are related. Alternately, if they are completely individual, they should be separated. Focusing on consistency by keeping the same implementations in place throughout a site with allow the user to become more comfortable with the material at hand. Placing buttons and content in the same places […]

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2 years, 1 month ago
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The Hidden Menu and Effective UI

A website design trend that has really taken hold is the hidden menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. The hidden menu used in the design shown below is a nod to the popular mobile hamburger menu, which is a widely used technique of responsive design. With the rise of mobile use, this UI technique has become an such an intuitive feature for the user that it is beginning to be regularly carried over into the overall design of a site. The hidden menu application lends a great deal for user interface design and usability in keeping the user highly engaged due to the fact that information is  clearly illuminated, not being overwhelmed by mass amounts of initial content. […]

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2 years, 2 months ago
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Trending: Best Practices in Scrolling Types

Standard scrolling is not a new trend, though the proper implementation of it’s features are a hotly contested debate. With sites developing more in depth content and the prevalence of parallax and animated sites as well as constant information stream applications, the approach of scrolling is evolving to site and content specifications. Scrolling is an integral aspect of many programs and applications – allowing an easier flow of communication to the user, providing a more engaging experience. With 3 general types of scrolling – full page, parallax and infinite – the implementation has become almost essential for todays information processing. Full Page Scrolling As the most standard approach, full page scrolling has become very popular with the widespread use of mobile devices. Smaller screens force the user to almost constantly scroll to read all the content on the page. Users are very comfortable with scrolling because of this full page […]

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2 years, 2 months ago
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A High-Level Approach to User Interface

Much of creative web technique is centered around interface design, as it is the front line of media engagement. Attention to every detail is what sets apart an outstanding website from it’s sub-par counterparts. There are countless techniques, tips, tricks and rules to craft resonant and functional interfaces, however, it’s a small group of truly effective methods that rise to the top when attempting to deliver a truly useful and at the same time, beautiful design. Paying attention to, and applying these high-level details can ensure a more intuitive experience, and a more satisfied user. Grouping Items and subjects that are interconnected must be grouped together and visible on screen to show they are related. Alternately, if they are completely individual, they should be separated. Consistency Keeping the same implementations in place throughout a site with allow the user to become more comfortable with the material at hand. Placing buttons and content in the same places across windows, using related […]

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2 years, 4 months ago