All posts in: User Experience Design

Continue Reading UI Design Approach

What is the Best Approach to UI Design?

UI design has come a long way and many more companies are embracing different user interface designs for their website and apps. While you may be keen on how the UI is organized and set up for the user, you should also focus on the actual design as the design often is what makes the UI approachable. Here are some great ideas you can play around with when contemplating the UI for your next app or website. Minimalism Minimalism is a winning approach to all users and makes the website or app seem user friendly. In this style, the glossy icons, graphics, and fonts are replaced by simple colors, a basic presentation and a simple font. A big characteristic of minimalist UI designs are big buttons. You can clearly see what it is that you are clicking and can click it without any fuss. Everything is focused on helping the […]

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1 year, 11 months ago
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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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1 year, 11 months ago
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3 Ways to Structure Your Info for Better UX

Organizational structures are all about allowing users to predict where they will find information on the website, taking into account their individual expectations and displaying those elements so that they can transfer that familiarity from known pages to new ones. In plain English: If they are familiar with a certain button placement or content flow on the first pages they peruse, then their eyes will automatically look for a similar layout on the following pages. The visual center of the brain accounts for 50% of our user experience preferences, so it is extremely important to give a lot of thought to your page’s structure; here are a few categories included in organizational structure to help break it all down. Heirarchical Structures Sometimes referred to as “tree structures,” when implementing heirarchical structures there is a top down approach as the user sifts through information. Your audience would start with a broad […]

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2 years, 1 day ago
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#LeanUX – Insights Into a Greater User Experience

I had the pleasure of listening to an insightful webinar this morning about Lean UX, presented by Jeff Gothelf. He took the time to explain the different ways organizations can optimize their existing assets, going into detail about the ways that it can help all types of businesses. Many times, large organizations considering lean UX are put off, as they associate the term with startups and/or small businesses. These corporations and agencies don’t believe that lean UX is the ideal route for them. They are mistaken. Perhaps it is because the term’s definition isn’t widely known. Essentially, it involves a set of principles that guide you to a better and more sustainable solution for your users. Who wouldn’t find that desirable? In fact, because of their domain and customer expertise, larger corporations actually have more resources at their disposal to create the best user experience possible. Using each tool at […]

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2 years, 18 days ago
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What Foundations Make for Great UI/UX Design?

What it comes to redesigning to accommodate for UI and UX, you can come up with a mind numbing number of iterations. That’s why it can be difficult to figure out which iteration to go with. After all, you’ll likely end up having a good number of iterations that will make it to the wireframing stage. But at the end of the day, you want to go with a design that makes sense in terms of UX and UI. To do this, it’s important to understand what foundations make for an outstanding user experience and user interface. To start off, let’s take a look at what makes for a great experience. 1. The engagement level is high. Engagement is created by the way things are presented and the way you communicate with users. That means that the visual elements need to be aesthetically pleasing AND be relevant to the users. […]

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2 years, 23 days ago
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How to Approach Platform UI/UX Design

If you’re planning to undergo UI/UX design project, it’s easy to get overwhelmed with all the little things you have to do. This is especially the case if the goal is to develop for multiple platforms. You have to make sure that your project meets user expectations, function properly, and fit into the standard platform templates. There are no magical answers on how to go about it, but here are some tips to approach UI and UX design in a way that can make your life a whole lot easier. First, make sure you understand your audience. Dig deep into figuring out what they really want out of your app or website. That’s the best way to start getting an idea of how to deliver the ideal user experience. It will help to look at similar successful websites or apps to really analyze what makes the website or app so […]

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2 years, 25 days ago
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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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2 years, 1 month ago
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UX Tidbits

CSS Transparency Designers use this effect to highlight overlying text, as the opacity is great for enhancing a specific message or call to action. The simple design, combined with the increasingly-popular flat design, lends an air of elegance and clarity to the web page. The opacity effect can be placed over the entire background image (detailed below) or designers can add an opaque text box on top of a crisp and vibrant image, leaving the effect to be focused on the text. Typography Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors […]

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2 years, 1 month ago
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Think Outside the Box

Everyone is thinking of their own ways to improve upon the user experience – since every individual has his or her own value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s). At times, collaboration and idea swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts. Social Proof Use actual evidence from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know you’re the best – clearly project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat out […]

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2 years, 2 months ago
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The Benefits of User Research

Why Do the Research? Understanding your audience is the most important step in beginning the design strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Why go through this process? To truly understand the impact of designs on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. How? To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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2 years, 2 months ago