All posts in: User Interface Design

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Looking Ahead in UX: Progressive Web Apps

We all know there’s plenty to talk about in mobile web, but perhaps the biggest thing in the field is progressive web apps. Introduced and evangelized by Google for over the past year, they have been garnering attention for some more and more press due to their development capabilities and user experience optimization. What are Progressive Web Apps? Progressive Web Apps are a grouping of technologies, design concepts, and Web APIs that work together to deliver an app-like experience on the mobile web and bring features usually expected from native apps to the mobile browser experience. According to Google, they are described as; “experiences that combine the best of the web and the best of apps.” Core features include: no install required quick to load full screen experience run in secure container accessible to anyone on the web leverages standards based technology responsive Why Progressive Web Apps? Removing the complexity […]

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3 months ago
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Applying Social Proof to Your Web Design

Equipped with well crafted content and engaging imagery, getting customers to point of purchase should be a simple feat – right? The reality is that even if a product or service is the best in its class and is represented by a beautiful web design, it might not be enough to make an conversion in the digital environment. There are many elements that go into a user making the decision to engage with a company. However, it’s what you don’t say – and more about what other people do say – that can be the most powerful aspect in the conversion process. Leveraging the opinions of an audience in marketing, is nothing new, but in the digital world, social proof has become an essential part of user experience design. Analytics show that the use of social proof is over 70% effective in convincing a customer to purchase a good or […]

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8 months, 1 day ago
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Balancing Content and Simplicity in UI Design

A digital content strategy can prove to be the most important relationship that a company shares with its audience, helping to build authenticity and ample conversion opportunities. A successful content implementation builds trust and develops a connection without actually being face to face, however, when it comes to designing a clean and minimal user interface to represent the content, it’s common that the content editing process becomes a problem. The process of designing and developing a user-centered interface that is simple yet effective is no small feat, particularly when there is detailed content at hand. Distilling information down to the core meaning, while remaining coherent and resonant is a powerful approach and can mean, among many other benefits, a sustained level of heightened conversion and a better user experience – but getting there can be a winding road. Many shy away from a minimalist approach to content and design because adding, […]

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9 months, 15 days ago
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UI Fundamentals for Mobile App Design

Everyone who launches an app wants it to succeed – that’s a given. It all starts with an idea – hopefully something that has never been done or something that needs to be optimized – more than a pretty face – a true a problem solver. For the elements to come together to create an mobile app that will take off – several implementations must be in place. A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather these elements, however, the result is only as good as the sum of the parts. Each factor in play must be strong enough to stand on it’s own, yet smart enough to pass the baton to the next. A team of stakeholders, ideally, should ideate and collaborate as an entire from concept to launch in order to deliver the most optimal user […]

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1 year ago
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UI Design: Bridging the Gap Between Simplicity and Complexity

Both determining if a user interface needs a redesign, and the task of designing it is no simple feat. The process involved can be ardouos, involving many steps, stakeholders and time. While a UI redesign at the onset may seem like a cut and dry endeavor, it is critical to understand the inner workings of how an optimal end product is produced and the challenges that will almost certainly arise as the project unfolds. Engaging in a UI redesign usually means that a site is either outdated or is not working ideally for the user. Aspects in consideration could be as simple as a navigation restructure to content all the way to image curation. Each project has it’s own set of goals specific to the company it represents, but ultimately, creating an interface that is as intuitive as possible is the holy grail. This is where the hard part comes […]

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1 year, 1 month ago
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5 Truths of Iterative Design

Among design methodologies in the digital sphere, the use of Iterative Design is one of the most rigorous – and effective. Tapping into a cycle of bordering on obsessive optimization, iteration is a regenerating process whose effects can be felt and seen long after a launch. In its wake, iterative design can drastically improve functionality, build needed components to a platform and add a positive complexity. Though highly effective, its important to be aware of the sometimes hard truths that a project tapping into an iterative strategy can face. #1: Iterative Design is Best Implemented Early Iteration should begin on a project immediately, with concepts coming into fruition through prototyping and concepting. The review/analyze/test phase is entered – refinements are made and prototyped again. Its important that the cycle is run through rapid iteration, so ideas have a chance at success and don’t get stale. #2: An Iterative Process is a Hands-On Approach An […]

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1 year, 3 months ago
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Why Cards May Be the Ideal Design Structure for Mobile

There’s a reason cards are so prevalent in the digital environment today. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. What are cards? Originally gaining ground via image sharing sites such as Pinterest, cards have become one of the go-to implementations for designers looking to organize content, particularly for a responsive approach to web design. Frequently paired alongside the technique of flat design, cards are a successful framework for organizing visual and contextual assets built around many individual pieces of content. Without a structural system such as cards in place, […]

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1 year, 3 months ago
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Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

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1 year, 4 months ago
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Redesigning Interface for Better UX

If the layout of your website or app seems to be good but you’re still experiencing high abandon rates, then it may be time to look at your user interface. Having a confusing UI can confuse users and dissuade them from exploring your website. At first glance, it may seem like your UI design is okay but you have to understand that it goes beyond just how it looks. Here are some ideas for redesigning your UI as part of your UX design goals. Idea #1: Make Clarity the Main Goal Think about how the user sees the interface. Does it make sense to the user as much as it makes sense to you? To be effective with your interface, users must recognize how it works, get value out of it, and understand what it’s doing for them. If they can quickly grasp these ideas, they’ll get gratification from using […]

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1 year, 5 months ago
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UI Design Process: How Do You Prototype?

Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing an interface is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and prototyping is the main driver for helping this process along. Determining what method to adopt for a specific ui design project will depend on the content, team cognition, budget & time constraints as well as the preference of the design and development teams. Sketching Sketching, albeit low-fi, is perhaps the most innovative route when developing an interface. Sitting down to pen and paper leaves the possibilities open to all possibilities and no constraints. It allows the designer to explore the problem and come up with a solution through experimentation. Without […]

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1 year, 6 months ago