All posts in: User Interface Design

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Treating Text As An Integral Element of UI Design

More often, when designing for UI, the primary focus tends to be on site navigation, layout and imagery. Even with talk of importance placed on user experience and quality content, text – particularly body copy – gets ignored until later in the game and dropped in as an afterthought. When you really look at the elements of an interface, the majority of what drives the design is type. Both the layout and font choice are critical aspects that will determine the success or failure of a site. When all the layers of image and color are peeled back, the reality is that the majority of UI is text. Ensuring that this driving design element is handled properly through placement, context and hierarchy is key. Font Choice The fonts chosen for site content should be given as much effort as those selected for a logo. Just as a logo can set […]

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1 year, 8 months ago
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5 Benefits of a Mobile First Design Approach

Traditionally, web designers begin the design of an interface design with sketches, ideation and wireframing from a desktop point of view. Nauturally, this has been the progression as personal computers were for the most part tethered to a users desk. With the trend shifting to a a heavily mobile using audience, designers must adapt to the differences and challenges in user experience that a smaller screen brings. Acknowledging the growing need for a user centered and consistent approach to mobile design, the development of Responsive Web Design was born. Working to ensure the optimal in UX, RWD consists of incorporating design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page. Design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. In Responsive Web Design, instead of a mobile site with […]

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1 year, 8 months ago
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The Organized UI: Prioritizing Content Through Visual Hierarchy

When planning out an interface with any amount of information, there is content, in both visual and contexual format, that must be organized for the maximum user experience. Using type, color, contrast, shape, placement and scale, among other layout qualities – a designer can organize elements on a page so that users gets a sense of visual importance – leading them to a greater chance of engagement. With the great deal of weight placed on user experience and pathways today, visual hierarchy can be a great instrument in the toolbox of a ui designer and site owner. Both content creators and designers must align to create a strategy for prioritizing their content. Benefits of Using Visual Hierarchy Hierarchy guides the user from one element to the next, ideally in a flow that corresponds to the content’s message. Creating a visual hierarchy provides a bird’s eye view on how to design so that users engage with […]

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1 year, 8 months ago
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10 Key UI Design Trends to Implement Now

Trends within the digital design landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new and try new implementations on a regular basis. Current rising trends in user interface design are new ideas, while others embrace tried-and-tested methods, tweaking them slightly to adapt within the interface and digital advancement or user needs. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Optimized Navigation An integral element to the aspect ui is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. All elements should be highly intuitive. […]

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1 year, 9 months ago
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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

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1 year, 9 months ago
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The Importance of Consistency In UI Design

They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user experience. Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface (UI) design. Elements as seemingly simple as control buttons, navigational details, and toolbars have an effect on the impression made with site interaction. Going deeper into each component (for example), there are different ways to structure basic elements like check boxes – implementing check lists is best when the boxes are placed vertically, drawing the eye to its natural scrolling motion that has become prevalent throughout web design (in this case, users are already familiar with the parallax scrolling phenomenon that has swept through design – knowing that fact and structuring […]

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1 year, 9 months ago
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Factors to Consider When Approaching A Website Redesign

When a website is created, it most likely meets all the needs and expectations set forth – and the thought of coming back to it again is non-existent. The reality is that every business grows and needs to update their web design to keep up with technological, user and business needs and expectations. There are countless factors as to why a company, even if it is thriving, should embark on a redesign of their website with front-running reasons including usability, SEO, conversions and mobile accessibility. These revenue driving reasonings usually direct a company to redesign, however, there are many hidden factors both during, and after, a redesign that a company must consider and build strategic plans for. Content Strategy From the very start of a site redesign, content should be driving design. In order to build a new site that is truly reflective of the product or service it represents, the […]

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1 year, 9 months ago
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5 UI Design Features to Implement When Working With Luxury Brands

While its true that some luxury brands have been slower to adapt to the digital sphere, its clear that a web presence is key to engaging customers at any level. No longer do high priced items have to be purchased solely in a traditional commerce setting, and it’s increasingly critical for a luxury brand to portray an accurate digital experiential representation of their brand, products and services offered. The ‘luxury’ brand experience to many evokes a sense of exclusivity, impeccable customer service and of course an outstanding product offering. In a traditional setting, this is achieved through the environment and personnel. To achieve this feeling in a digital setting, the focus must be placed initially on the user interface design to achieve the optimal user experience. Foremost, attention to detail is key. Providing as much information about the products and services offered at a granular level is paramount to the success […]

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1 year, 10 months ago
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Optimizing UX Through Microinteraction

They say design is in the details, and nowhere does this adage hold true more than in the process of crafting an interface. Embarking on the massive undertaking of designing, building and delivering what is essentially, in todays digital world – a brand’s calling card – can be a daunting task. Even a site redesign can be a lengthy engagement requiring multiple stakeholders and levels of interaction through the project’s lifecycle. Even for the best of designers, developers and project managers – details can get lost  – but is it is within these details that the heart of the optimal user experience resides and it is an essential task to ensure they are not missed. Connecting The Details To create the best possible UX, a visitor to a site must be able to easily accomplish a desired task. It is here where the ‘details’ come into play, but what we don’t normally think […]

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1 year, 10 months ago
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UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

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1 year, 10 months ago