Continue Reading

Why Cards May Be the Ideal Design Structure for Mobile

There’s a reason cards are so prevalent in the digital environment today. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. What are cards? Originally gaining ground via image sharing sites such as Pinterest, cards have become one of the go-to implementations for designers looking to organize content, particularly for a responsive approach to web design. Frequently paired alongside the technique of flat design, cards are a successful framework for organizing visual and contextual assets built around many individual pieces of content. Without a structural system such as cards in place, […]

1
1 year, 7 months ago
Continue Reading

Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

0
1 year, 8 months ago
Continue Reading

8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

2
1 year, 8 months ago
Continue Reading art version UI/UX design agency

Redesigning Interface for Better UX

If the layout of your website or app seems to be good but you’re still experiencing high abandon rates, then it may be time to look at your user interface. Having a confusing UI can confuse users and dissuade them from exploring your website. At first glance, it may seem like your UI design is okay but you have to understand that it goes beyond just how it looks. Here are some ideas for redesigning your UI as part of your UX design goals. Idea #1: Make Clarity the Main Goal Think about how the user sees the interface. Does it make sense to the user as much as it makes sense to you? To be effective with your interface, users must recognize how it works, get value out of it, and understand what it’s doing for them. If they can quickly grasp these ideas, they’ll get gratification from using […]

0
1 year, 9 months ago
Continue Reading

UI Design Process: How Do You Prototype?

Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing an interface is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and prototyping is the main driver for helping this process along. Determining what method to adopt for a specific ui design project will depend on the content, team cognition, budget & time constraints as well as the preference of the design and development teams. Sketching Sketching, albeit low-fi, is perhaps the most innovative route when developing an interface. Sitting down to pen and paper leaves the possibilities open to all possibilities and no constraints. It allows the designer to explore the problem and come up with a solution through experimentation. Without […]

1
1 year, 10 months ago
Continue Reading

Treating Text As An Integral Element of UI Design

More often, when designing for UI, the primary focus tends to be on site navigation, layout and imagery. Even with talk of importance placed on user experience and quality content, text – particularly body copy – gets ignored until later in the game and dropped in as an afterthought. When you really look at the elements of an interface, the majority of what drives the design is type. Both the layout and font choice are critical aspects that will determine the success or failure of a site. When all the layers of image and color are peeled back, the reality is that the majority of UI is text. Ensuring that this driving design element is handled properly through placement, context and hierarchy is key. Font Choice The fonts chosen for site content should be given as much effort as those selected for a logo. Just as a logo can set […]

2
1 year, 10 months ago
Continue Reading

5 Benefits of a Mobile First Design Approach

Traditionally, web designers begin the design of an interface design with sketches, ideation and wireframing from a desktop point of view. Nauturally, this has been the progression as personal computers were for the most part tethered to a users desk. With the trend shifting to a a heavily mobile using audience, designers must adapt to the differences and challenges in user experience that a smaller screen brings. Acknowledging the growing need for a user centered and consistent approach to mobile design, the development of Responsive Web Design was born. Working to ensure the optimal in UX, RWD consists of incorporating design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page. Design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. In Responsive Web Design, instead of a mobile site with […]

1
1 year, 11 months ago
Continue Reading

The Organized UI: Prioritizing Content Through Visual Hierarchy

When planning out an interface with any amount of information, there is content, in both visual and contexual format, that must be organized for the maximum user experience. Using type, color, contrast, shape, placement and scale, among other layout qualities – a designer can organize elements on a page so that users gets a sense of visual importance – leading them to a greater chance of engagement. With the great deal of weight placed on user experience and pathways today, visual hierarchy can be a great instrument in the toolbox of a ui designer and site owner. Both content creators and designers must align to create a strategy for prioritizing their content. Benefits of Using Visual Hierarchy Hierarchy guides the user from one element to the next, ideally in a flow that corresponds to the content’s message. Creating a visual hierarchy provides a bird’s eye view on how to design so that users engage with […]

1
1 year, 11 months ago
Continue Reading

10 Key UI Design Trends to Implement Now

Trends within the digital design landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new and try new implementations on a regular basis. Current rising trends in user interface design are new ideas, while others embrace tried-and-tested methods, tweaking them slightly to adapt within the interface and digital advancement or user needs. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Optimized Navigation An integral element to the aspect ui is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. All elements should be highly intuitive. […]

1
1 year, 11 months ago
Continue Reading

Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

1
2 years, 7 days ago