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Optimizing UX Through Microinteraction

They say design is in the details, and nowhere does this adage hold true more than in the process of crafting an interface. Embarking on the massive undertaking of designing, building and delivering what is essentially, in todays digital world – a brand’s calling card – can be a daunting task. Even a site redesign can be a lengthy engagement requiring multiple stakeholders and levels of interaction through the project’s lifecycle. Even for the best of designers, developers and project managers – details can get lost  – but is it is within these details that the heart of the optimal user experience resides and it is an essential task to ensure they are not missed. Connecting The Details To create the best possible UX, a visitor to a site must be able to easily accomplish a desired task. It is here where the ‘details’ come into play, but what we don’t normally think […]

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1 year, 10 months ago
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UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

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1 year, 10 months ago
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The Intuitive Interface

Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface design. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Ensuring that a web interface is easy to use and intuitive for visitors is key – elements like a search field make your website smoothly navigable and organized. It allows users to enter a keyword or query and submit it to the index, promptly receiving the most useful and relevant results. Most websites place their search bar near the top of the page; by following that “template,” the user experience is simplified and quickened (no time is wasted on a hunt for a simple tool). Even items as seemingly […]

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1 year, 11 months ago
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Challenges of the Single Page Application

The rising popularity of the single page interface has shown it’s alignment with the times through a simplicity approach, but it’s important to understand why this application may or may not work for a specific brand, product or service. The single page interface (SPI), more popularly known as the Single Page Application (SPA) is a website interface or web application that conforms to a single web page, providing a more seamless, faster and more fluid user experience mainly because the information is never required to reload and is all available at one glance (information at your fingertips, illuminated). While there is a great deal of appeal in providing this UX approach, the content with regard to site architecture must be analyzed to ensure the right design is implemented. While ideal for a brand with a single product or service, the use of an SPA would be less recommended for an ecommerce […]

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1 year, 11 months ago
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Understanding the Connection Between UI and UX Design

There’s a lot of confusion on the difference between UI/UX design. UI design is all about working on the user interface that people interact with in order to navigation a site or use a function of an app. UX design is about working on the user’s experience as a whole. This includes load times, clean presentation format, valuable content, etc. Basically, UI falls under the umbrella of UX but when people talk about UI it’s precisely about UI in of itself rather than bringing in the entire topic of UX. Despite that, there is a cause and effect between a great user interface and the overall user experience. The user interface on a website determines how intuitive and easy it is for the user to browse the website and find what he is looking for. As a result, a well-designed UI results in an improved UX. Similarly, a well-designed UI […]

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1 year, 11 months ago
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A Fine Balance: UI Design Layout Strategies

Layout, while related to the overall design of a site, is truly about the experience of moving through an interface, being able to easily identify and locate what is needed as quickly and intuitively as possible. Further, a truly effective web design is judged not by a creative director or site owners, but ultimately by the site user. The greatest of importance has been placed on user experience – and this must be of the utmost importance when implementing user interface design. To begin, while it may seem rudimentary, it is helpful to get thoughts on paper – even sketches. Many designers jump right to the comfort of their CS thinking that inspiration and innovation will come. Taking a moment to gather information and content from a kick off, truly taking into consideration the needs of a user will bring ultimate payoff in conversion rates. Speaking more technically, wire framing and prototyping […]

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1 year, 11 months ago
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The User Focused Ecommerce Strategy

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are keenly aware of pricing, they are highly informed about any given product and there is still the hangup for some that they can’t see the […]

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1 year, 11 months ago
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What is the Best Approach to UI Design?

UI design has come a long way and many more companies are embracing different user interface designs for their website and apps. While you may be keen on how the UI is organized and set up for the user, you should also focus on the actual design as the design often is what makes the UI approachable. Here are some great ideas you can play around with when contemplating the UI for your next app or website. Minimalism Minimalism is a winning approach to all users and makes the website or app seem user friendly. In this style, the glossy icons, graphics, and fonts are replaced by simple colors, a basic presentation and a simple font. A big characteristic of minimalist UI designs are big buttons. You can clearly see what it is that you are clicking and can click it without any fuss. Everything is focused on helping the […]

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2 years, 1 day ago
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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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2 years, 8 days ago
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Building A Better Conversion Strategy

Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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2 years, 18 days ago