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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

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2 years, 4 months ago
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The Importance of Consistency In UI Design

They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user experience. Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface (UI) design. Elements as seemingly simple as control buttons, navigational details, and toolbars have an effect on the impression made with site interaction. Going deeper into each component (for example), there are different ways to structure basic elements like check boxes – implementing check lists is best when the boxes are placed vertically, drawing the eye to its natural scrolling motion that has become prevalent throughout web design (in this case, users are already familiar with the parallax scrolling phenomenon that has swept through design – knowing that fact and structuring […]

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2 years, 5 months ago
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Factors to Consider When Approaching A Website Redesign

When a website is created, it most likely meets all the needs and expectations set forth – and the thought of coming back to it again is non-existent. The reality is that every business grows and needs to update their web design to keep up with technological, user and business needs and expectations. There are countless factors as to why a company, even if it is thriving, should embark on a redesign of their website with front-running reasons including usability, SEO, conversions and mobile accessibility. These revenue driving reasonings usually direct a company to redesign, however, there are many hidden factors both during, and after, a redesign that a company must consider and build strategic plans for. Content Strategy From the very start of a site redesign, content should be driving design. In order to build a new site that is truly reflective of the product or service it represents, the […]

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2 years, 5 months ago
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5 UI Design Features to Implement When Working With Luxury Brands

While its true that some luxury brands have been slower to adapt to the digital sphere, its clear that a web presence is key to engaging customers at any level. No longer do high priced items have to be purchased solely in a traditional commerce setting, and it’s increasingly critical for a luxury brand to portray an accurate digital experiential representation of their brand, products and services offered. The ‘luxury’ brand experience to many evokes a sense of exclusivity, impeccable customer service and of course an outstanding product offering. In a traditional setting, this is achieved through the environment and personnel. To achieve this feeling in a digital setting, the focus must be placed initially on the user interface design to achieve the optimal user experience. Foremost, attention to detail is key. Providing as much information about the products and services offered at a granular level is paramount to the success […]

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2 years, 5 months ago
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Optimizing UX Through Microinteraction

They say design is in the details, and nowhere does this adage hold true more than in the process of crafting an interface. Embarking on the massive undertaking of designing, building and delivering what is essentially, in todays digital world – a brand’s calling card – can be a daunting task. Even a site redesign can be a lengthy engagement requiring multiple stakeholders and levels of interaction through the project’s lifecycle. Even for the best of designers, developers and project managers – details can get lost  – but is it is within these details that the heart of the optimal user experience resides and it is an essential task to ensure they are not missed. Connecting The Details To create the best possible UX, a visitor to a site must be able to easily accomplish a desired task. It is here where the ‘details’ come into play, but what we don’t normally think […]

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2 years, 6 months ago
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UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

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2 years, 6 months ago
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The Intuitive Interface

Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface design. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Ensuring that a web interface is easy to use and intuitive for visitors is key – elements like a search field make your website smoothly navigable and organized. It allows users to enter a keyword or query and submit it to the index, promptly receiving the most useful and relevant results. Most websites place their search bar near the top of the page; by following that “template,” the user experience is simplified and quickened (no time is wasted on a hunt for a simple tool). Even items as seemingly […]

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2 years, 6 months ago
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Challenges of the Single Page Application

The rising popularity of the single page interface has shown it’s alignment with the times through a simplicity approach, but it’s important to understand why this application may or may not work for a specific brand, product or service. The single page interface (SPI), more popularly known as the Single Page Application (SPA) is a website interface or web application that conforms to a single web page, providing a more seamless, faster and more fluid user experience mainly because the information is never required to reload and is all available at one glance (information at your fingertips, illuminated). While there is a great deal of appeal in providing this UX approach, the content with regard to site architecture must be analyzed to ensure the right design is implemented. While ideal for a brand with a single product or service, the use of an SPA would be less recommended for an ecommerce […]

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2 years, 6 months ago
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Understanding the Connection Between UI and UX Design

There’s a lot of confusion on the difference between UI/UX design. UI design is all about working on the user interface that people interact with in order to navigation a site or use a function of an app. UX design is about working on the user’s experience as a whole. This includes load times, clean presentation format, valuable content, etc. Basically, UI falls under the umbrella of UX but when people talk about UI it’s precisely about UI in of itself rather than bringing in the entire topic of UX. Despite that, there is a cause and effect between a great user interface and the overall user experience. The user interface on a website determines how intuitive and easy it is for the user to browse the website and find what he is looking for. As a result, a well-designed UI results in an improved UX. Similarly, a well-designed UI […]

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2 years, 7 months ago
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A Fine Balance: UI Design Layout Strategies

Layout, while related to the overall design of a site, is truly about the experience of moving through an interface, being able to easily identify and locate what is needed as quickly and intuitively as possible. Further, a truly effective web design is judged not by a creative director or site owners, but ultimately by the site user. The greatest of importance has been placed on user experience – and this must be of the utmost importance when implementing user interface design. To begin, while it may seem rudimentary, it is helpful to get thoughts on paper – even sketches. Many designers jump right to the comfort of their CS thinking that inspiration and innovation will come. Taking a moment to gather information and content from a kick off, truly taking into consideration the needs of a user will bring ultimate payoff in conversion rates. Speaking more technically, wire framing and prototyping […]

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2 years, 7 months ago