All posts tagged: analytics

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Web Design Refresh: How Often Do You Need It And When?

As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. Reflecting these revisions to the customer facing website is often one of the most critical steps to gaining conversion. The main issue is that many site owners become too comfortable with their current format, making updates a daunting task. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to provide valuable information for your customers – a company’s goals are constantly changing. What’s critical here is that you are clear on what you’re trying to achieve with the website. If your goal is lead generation, and new prospects are not coming in at the desired rate, then it’s time to look at the format and message of your website. Additionally, user journeys should be assessed to […]

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2 months, 30 days ago
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UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal tool to optimize and refine for usability. Usability testing is one of the most fundamental parts of the overall UI/UX design process. These tests can and should involve close observation as users move  through pathways, for the purpose of identifying any usability issues or user experience sticking points. Naturally, as a part of the design process flaws are often unavoidable part of the design process and once these issues have been discovered, a site owner can strategize on a plan to rework the process for heightened UX. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of inexpensive software that’s fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. […]

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11 months, 5 days ago
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Decoding the Mind of Your User

From the UI process of developing user personas, a site owner or designer must dig deeper to truly understand the mind of their user. For a site redesign or refresh, this will mean using existing analytics and behavioral data to funnel users to the desired destinations. For a newly launching site, initial queries must be posed to determine critical aspects to user pathways such as: motivation levels habits theoretical patterns information relevance expectations Since ultimately the main focus is on the user and on a user’s requirements the importance of this stage cannot be stressed enough. Performing the ‘due diligence’ in uncovering the information of the user mind will highlight the assets needed to develop firm user pathways and a strong site architecture. With regard to an expanded reach and the goal of a bigger market share, multiple user personas should be determined and developed into in depth user profiles. With the prevalence […]

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2 years, 6 months ago