All posts tagged: Branding

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Applying Social Proof to Your Web Design

Equipped with well crafted content and engaging imagery, getting customers to point of purchase should be a simple feat – right? The reality is that even if a product or service is the best in its class and is represented by a beautiful web design, it might not be enough to make an conversion in the digital environment. There are many elements that go into a user making the decision to engage with a company. However, it’s what you don’t say – and more about what other people do say – that can be the most powerful aspect in the conversion process. Leveraging the opinions of an audience in marketing, is nothing new, but in the digital world, social proof has become an essential part of user experience design. Analytics show that the use of social proof is over 70% effective in convincing a customer to purchase a good or […]

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9 months, 1 day ago
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Treating Text As An Integral Element of UI Design

More often, when designing for UI, the primary focus tends to be on site navigation, layout and imagery. Even with talk of importance placed on user experience and quality content, text – particularly body copy – gets ignored until later in the game and dropped in as an afterthought. When you really look at the elements of an interface, the majority of what drives the design is type. Both the layout and font choice are critical aspects that will determine the success or failure of a site. When all the layers of image and color are peeled back, the reality is that the majority of UI is text. Ensuring that this driving design element is handled properly through placement, context and hierarchy is key. Font Choice The fonts chosen for site content should be given as much effort as those selected for a logo. Just as a logo can set […]

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1 year, 8 months ago
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5 UI Design Features to Implement When Working With Luxury Brands

While its true that some luxury brands have been slower to adapt to the digital sphere, its clear that a web presence is key to engaging customers at any level. No longer do high priced items have to be purchased solely in a traditional commerce setting, and it’s increasingly critical for a luxury brand to portray an accurate digital experiential representation of their brand, products and services offered. The ‘luxury’ brand experience to many evokes a sense of exclusivity, impeccable customer service and of course an outstanding product offering. In a traditional setting, this is achieved through the environment and personnel. To achieve this feeling in a digital setting, the focus must be placed initially on the user interface design to achieve the optimal user experience. Foremost, attention to detail is key. Providing as much information about the products and services offered at a granular level is paramount to the success […]

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1 year, 10 months ago
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Projecting Your Voice – Finding Your Passion

How do you make your website stand out, so that users enjoy working with and experiencing your brand? Individuals enjoy working with human beings, as opposed to an emotionless, robotic and ordinary interface. By grasping the voice of the founder and company mission and allowing that to permeate into the design of the site itself, you can construct a clear and crisp image in the mind of any viewer. 

In order to create an exciting and engaging interface, an organization must have a strong passion. The underlying message is quite obvious – if there is no spirit, then the dedicated and strived-for goal will not be reached. 

 Imagine you are training for a marathon. The long, hard hours, the grueling work, pushing your body to lengths you would never have thought possible. Without a passion for running, or for accomplishing your goal, the training would be abandoned early in […]

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2 years, 6 months ago