All posts tagged: chicago web design

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Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

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1 year, 5 months ago
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The Hidden Menu and Effective UI

A website design trend that has really taken hold is the hidden menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. The hidden menu used in the design shown below is a nod to the popular mobile hamburger menu, which is a widely used technique of responsive design. With the rise of mobile use, this UI technique has become an such an intuitive feature for the user that it is beginning to be regularly carried over into the overall design of a site. The hidden menu application lends a great deal for user interface design and usability in keeping the user highly engaged due to the fact that information is  clearly illuminated, not being overwhelmed by mass amounts of initial content. […]

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2 years, 2 months ago