All posts tagged: content

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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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4 years, 2 months ago
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3 Ways to Structure Your Info for Better UX

Organizational structures are all about allowing users to predict where they will find information on the website, taking into account their individual expectations and displaying those elements so that they can transfer that familiarity from known pages to new ones. In plain English: If they are familiar with a certain button placement or content flow on the first pages they peruse, then their eyes will automatically look for a similar layout on the following pages. The visual center of the brain accounts for 50% of our user experience preferences, so it is extremely important to give a lot of thought to your page’s structure; here are a few categories included in organizational structure to help break it all down. Heirarchical Structures Sometimes referred to as “tree structures,” when implementing heirarchical structures there is a top down approach as the user sifts through information. Your audience would start with a broad […]

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4 years, 3 months ago