All posts tagged: creative agency chicago

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Web Design Refresh: How Often Do You Need It And When?

As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. Reflecting these revisions to the customer facing website is often one of the most critical steps to gaining conversion. The main issue is that many site owners become too comfortable with their current format, making updates a daunting task. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to provide valuable information for your customers – a company’s goals are constantly changing. What’s critical here is that you are clear on what you’re trying to achieve with the website. If your goal is lead generation, and new prospects are not coming in at the desired rate, then it’s time to look at the format and message of your website. Additionally, user journeys should be assessed to […]

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2 days ago
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Building Interactions: Fluent Design

It’s no surprise that Microsoft has been trying to play catchup with regard to their interface design, so earlier this year at the Build Developer Conference, they launched the Fluent Design System, formerly known as Project Neon – arguably its version of Google’s Material Design. An evolution of the Metro UI design language, fluent design seeks the pursuit of delivering consistent experiences across Microsoft interfaces. Fluent Design’s main aim is to provide developers with a single language for seamless movement across device and platforms inclusive of Windows 10, HoloLens, Surface, Xbox, Cortana, and more. Design Principles Described by Microsoft as ‘An eloquent design system for a complex world‘ the system’s basic elements are made of light, depth, motion, scale  – and materials. Together, the result is an experience that makes the user feel far away from a computer screen according to the creators. Fluent Design’s ethos is inclusive of immersive Sensory […]

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1 month, 2 days ago
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UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal tool to optimize and refine for usability. Usability testing is one of the most fundamental parts of the overall UI/UX design process. These tests can and should involve close observation as users move  through pathways, for the purpose of identifying any usability issues or user experience sticking points. Naturally, as a part of the design process flaws are often unavoidable part of the design process and once these issues have been discovered, a site owner can strategize on a plan to rework the process for heightened UX. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of inexpensive software that’s fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. […]

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8 months, 8 days ago
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UI Fundamentals for Mobile App Design

Everyone who launches an app wants it to succeed – that’s a given. It all starts with an idea – hopefully something that has never been done or something that needs to be optimized – more than a pretty face – a true a problem solver. For the elements to come together to create an mobile app that will take off – several implementations must be in place. A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather these elements, however, the result is only as good as the sum of the parts. Each factor in play must be strong enough to stand on it’s own, yet smart enough to pass the baton to the next. A team of stakeholders, ideally, should ideate and collaborate as an entire from concept to launch in order to deliver the most optimal user […]

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1 year, 3 months ago
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5 Truths of Iterative Design

Among design methodologies in the digital sphere, the use of Iterative Design is one of the most rigorous – and effective. Tapping into a cycle of bordering on obsessive optimization, iteration is a regenerating process whose effects can be felt and seen long after a launch. In its wake, iterative design can drastically improve functionality, build needed components to a platform and add a positive complexity. Though highly effective, its important to be aware of the sometimes hard truths that a project tapping into an iterative strategy can face. #1: Iterative Design is Best Implemented Early Iteration should begin on a project immediately, with concepts coming into fruition through prototyping and concepting. The review/analyze/test phase is entered – refinements are made and prototyped again. Its important that the cycle is run through rapid iteration, so ideas have a chance at success and don’t get stale. #2: An Iterative Process is a Hands-On Approach An […]

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1 year, 7 months ago
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Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

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1 year, 8 months ago
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Treating Text As An Integral Element of UI Design

More often, when designing for UI, the primary focus tends to be on site navigation, layout and imagery. Even with talk of importance placed on user experience and quality content, text – particularly body copy – gets ignored until later in the game and dropped in as an afterthought. When you really look at the elements of an interface, the majority of what drives the design is type. Both the layout and font choice are critical aspects that will determine the success or failure of a site. When all the layers of image and color are peeled back, the reality is that the majority of UI is text. Ensuring that this driving design element is handled properly through placement, context and hierarchy is key. Font Choice The fonts chosen for site content should be given as much effort as those selected for a logo. Just as a logo can set […]

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1 year, 10 months ago
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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

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2 years, 7 days ago