All posts tagged: creative agency

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UI Fundamentals for Mobile App Design

Everyone who launches an app wants it to succeed – that’s a given. It all starts with an idea – hopefully something that has never been done or something that needs to be optimized – more than a pretty face – a true a problem solver. For the elements to come together to create an mobile app that will take off – several implementations must be in place. A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather these elements, however, the result is only as good as the sum of the parts. Each factor in play must be strong enough to stand on it’s own, yet smart enough to pass the baton to the next. A team of stakeholders, ideally, should ideate and collaborate as an entire from concept to launch in order to deliver the most optimal user […]

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1 year, 1 month ago
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5 Truths of Iterative Design

Among design methodologies in the digital sphere, the use of Iterative Design is one of the most rigorous – and effective. Tapping into a cycle of bordering on obsessive optimization, iteration is a regenerating process whose effects can be felt and seen long after a launch. In its wake, iterative design can drastically improve functionality, build needed components to a platform and add a positive complexity. Though highly effective, its important to be aware of the sometimes hard truths that a project tapping into an iterative strategy can face. #1: Iterative Design is Best Implemented Early Iteration should begin on a project immediately, with concepts coming into fruition through prototyping and concepting. The review/analyze/test phase is entered – refinements are made and prototyped again. Its important that the cycle is run through rapid iteration, so ideas have a chance at success and don’t get stale. #2: An Iterative Process is a Hands-On Approach An […]

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1 year, 4 months ago
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Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

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1 year, 5 months ago
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8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

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1 year, 6 months ago
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Treating Text As An Integral Element of UI Design

More often, when designing for UI, the primary focus tends to be on site navigation, layout and imagery. Even with talk of importance placed on user experience and quality content, text – particularly body copy – gets ignored until later in the game and dropped in as an afterthought. When you really look at the elements of an interface, the majority of what drives the design is type. Both the layout and font choice are critical aspects that will determine the success or failure of a site. When all the layers of image and color are peeled back, the reality is that the majority of UI is text. Ensuring that this driving design element is handled properly through placement, context and hierarchy is key. Font Choice The fonts chosen for site content should be given as much effort as those selected for a logo. Just as a logo can set […]

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1 year, 8 months ago
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The Organized UI: Prioritizing Content Through Visual Hierarchy

When planning out an interface with any amount of information, there is content, in both visual and contexual format, that must be organized for the maximum user experience. Using type, color, contrast, shape, placement and scale, among other layout qualities – a designer can organize elements on a page so that users gets a sense of visual importance – leading them to a greater chance of engagement. With the great deal of weight placed on user experience and pathways today, visual hierarchy can be a great instrument in the toolbox of a ui designer and site owner. Both content creators and designers must align to create a strategy for prioritizing their content. Benefits of Using Visual Hierarchy Hierarchy guides the user from one element to the next, ideally in a flow that corresponds to the content’s message. Creating a visual hierarchy provides a bird’s eye view on how to design so that users engage with […]

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1 year, 8 months ago
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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

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1 year, 9 months ago
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Factors to Consider When Approaching A Website Redesign

When a website is created, it most likely meets all the needs and expectations set forth – and the thought of coming back to it again is non-existent. The reality is that every business grows and needs to update their web design to keep up with technological, user and business needs and expectations. There are countless factors as to why a company, even if it is thriving, should embark on a redesign of their website with front-running reasons including usability, SEO, conversions and mobile accessibility. These revenue driving reasonings usually direct a company to redesign, however, there are many hidden factors both during, and after, a redesign that a company must consider and build strategic plans for. Content Strategy From the very start of a site redesign, content should be driving design. In order to build a new site that is truly reflective of the product or service it represents, the […]

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1 year, 9 months ago
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The Hidden Menu and Effective UI

A website design trend that has really taken hold is the hidden menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. The hidden menu used in the design shown below is a nod to the popular mobile hamburger menu, which is a widely used technique of responsive design. With the rise of mobile use, this UI technique has become an such an intuitive feature for the user that it is beginning to be regularly carried over into the overall design of a site. The hidden menu application lends a great deal for user interface design and usability in keeping the user highly engaged due to the fact that information is  clearly illuminated, not being overwhelmed by mass amounts of initial content. […]

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2 years, 2 months ago