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Defining the User Journey in UI Design

It’s no longer enough to simply understand the basic needs of a user. A site must be designed and developed to cater to the actions and perceptions that occur at all touchpoints. Whether a marketer, UX designer or developer – the goal of understanding the user experience to engage and make conversions applies to all. There are many ways to gather information to more clearly understand the user with most becoming more advanced as greater importance is placed on UI/UX. The process of journey mapping delivers insights needed to create storytelling opportunities and perspectives. Because a journey map is comprised of an overall view of an individuals relationship and lifecycle with a brand, service or product – all forms of user research should be leveraged to compile the most information to work from. Quantitative Research Testing, analytics, surveys, and tracking are a good place to begin when gathering information for […]

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5 months, 19 days ago