All posts tagged: Digital Agency

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The Evolution of Flat Design

Originally a major market disruptor, flat design has been a staple among top brands redesigning logos and looking to redefine their brand identities with the use of the trend-setting design implementation. Personified by 2D illustrations, clean, smooth, crisp edges and bright even monochromatic color schemes – flat design has traditionally been marked by a simplified, digital aesthetic, free of gradients and shadows, choosing to oppose artificial realism and intricacies in favor of simple iconography. In a phase where usability and efficiency has dominated the digital sphere, flat design helped designers and site owners by affording the design a much faster load time as extra elements are not present and elements are streamlined, allowing the faster site to resize and form around the navigation (content, rows and columns) it displays. As the maximalist trend has gained ground over simplicity and minimalism, flat design has been forced to evolve – morphing into […]

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1 month, 2 days ago
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Web Design Refresh: How Often Do You Need It And When?

As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. Reflecting these revisions to the customer facing website is often one of the most critical steps to gaining conversion. The main issue is that many site owners become too comfortable with their current format, making updates a daunting task. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to provide valuable information for your customers – a company’s goals are constantly changing. What’s critical here is that you are clear on what you’re trying to achieve with the website. If your goal is lead generation, and new prospects are not coming in at the desired rate, then it’s time to look at the format and message of your website. Additionally, user journeys should be assessed to […]

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4 months, 21 days ago
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Building Interactions: Fluent Design

It’s no surprise that Microsoft has been trying to play catchup with regard to their interface design, so earlier this year at the Build Developer Conference, they launched the Fluent Design System, formerly known as Project Neon – arguably its version of Google’s Material Design. An evolution of the Metro UI design language, fluent design seeks the pursuit of delivering consistent experiences across Microsoft interfaces. Fluent Design’s main aim is to provide developers with a single language for seamless movement across device and platforms inclusive of Windows 10, HoloLens, Surface, Xbox, Cortana, and more. Design Principles Described by Microsoft as ‘An eloquent design system for a complex world‘ the system’s basic elements are made of light, depth, motion, scale  – and materials. Together, the result is an experience that makes the user feel far away from a computer screen according to the creators. Fluent Design’s ethos is inclusive of immersive Sensory […]

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5 months, 20 days ago
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8 Essential eCommerce Conversion Drivers

Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]

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6 months, 16 days ago
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5 Truths of Iterative Design

Among design methodologies in the digital sphere, the use of Iterative Design is one of the most rigorous – and effective. Tapping into a cycle of bordering on obsessive optimization, iteration is a regenerating process whose effects can be felt and seen long after a launch. In its wake, iterative design can drastically improve functionality, build needed components to a platform and add a positive complexity. Though highly effective, its important to be aware of the sometimes hard truths that a project tapping into an iterative strategy can face. #1: Iterative Design is Best Implemented Early Iteration should begin on a project immediately, with concepts coming into fruition through prototyping and concepting. The review/analyze/test phase is entered – refinements are made and prototyped again. Its important that the cycle is run through rapid iteration, so ideas have a chance at success and don’t get stale. #2: An Iterative Process is a Hands-On Approach An […]

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1 year, 11 months ago
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8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

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2 years, 1 month ago