All posts tagged: graphic design

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Web Design Refresh: How Often Do You Need It And When?

As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. Reflecting these revisions to the customer facing website is often one of the most critical steps to gaining conversion. The main issue is that many site owners become too comfortable with their current format, making updates a daunting task. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to provide valuable information for your customers – a company’s goals are constantly changing. What’s critical here is that you are clear on what you’re trying to achieve with the website. If your goal is lead generation, and new prospects are not coming in at the desired rate, then it’s time to look at the format and message of your website. Additionally, user journeys should be assessed to […]

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2 months, 30 days ago
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Building Interactions: Fluent Design

It’s no surprise that Microsoft has been trying to play catchup with regard to their interface design, so earlier this year at the Build Developer Conference, they launched the Fluent Design System, formerly known as Project Neon – arguably its version of Google’s Material Design. An evolution of the Metro UI design language, fluent design seeks the pursuit of delivering consistent experiences across Microsoft interfaces. Fluent Design’s main aim is to provide developers with a single language for seamless movement across device and platforms inclusive of Windows 10, HoloLens, Surface, Xbox, Cortana, and more. Design Principles Described by Microsoft as ‘An eloquent design system for a complex world‘ the system’s basic elements are made of light, depth, motion, scale  – and materials. Together, the result is an experience that makes the user feel far away from a computer screen according to the creators. Fluent Design’s ethos is inclusive of immersive Sensory […]

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3 months, 29 days ago
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8 Essential eCommerce Conversion Drivers

Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]

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4 months, 25 days ago
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Applying Social Proof to Your Web Design

Equipped with well crafted content and engaging imagery, getting customers to point of purchase should be a simple feat – right? The reality is that even if a product or service is the best in its class and is represented by a beautiful web design, it might not be enough to make an conversion in the digital environment. There are many elements that go into a user making the decision to engage with a company. However, it’s what you don’t say – and more about what other people do say – that can be the most powerful aspect in the conversion process. Leveraging the opinions of an audience in marketing, is nothing new, but in the digital world, social proof has become an essential part of user experience design. Analytics show that the use of social proof is over 70% effective in convincing a customer to purchase a good or […]

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1 year, 2 months ago
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UI Design: Bridging the Gap Between Simplicity and Complexity

Both determining if a user interface needs a redesign, and the task of designing it is no simple feat. The process involved can be ardouos, involving many steps, stakeholders and time. While a UI redesign at the onset may seem like a cut and dry endeavor, it is critical to understand the inner workings of how an optimal end product is produced and the challenges that will almost certainly arise as the project unfolds. Engaging in a UI redesign usually means that a site is either outdated or is not working ideally for the user. Aspects in consideration could be as simple as a navigation restructure to content all the way to image curation. Each project has it’s own set of goals specific to the company it represents, but ultimately, creating an interface that is as intuitive as possible is the holy grail. This is where the hard part comes […]

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1 year, 7 months ago