All posts tagged: Mobile UX

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8 Essential eCommerce Conversion Drivers

Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]

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1 month, 28 days ago
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Mobile UX: Reshaping the Future

As mobile increases in relevancy by the second, brands are scrambling to find ways to improve the user experience – not only with their websites, but with their new mobile initiatives. While having a beautiful interface and easy-to-use, followable instructions are clear needs that must be addressed, there are a few tips that point to the optimal user experience that may not be as intuitive when implementing a mobile site design. 

Mapping 

Often, especially with regard to retailers and companies that focus on selling services or goods, users come upon the site while they are tumbling through their initial research. A new priority has arisen for every market – catch the eye and hold it through UX and UI. One method involves suggesting alternate routes for users if they don’t find what they’re looking for on a site, guiding them or at least assisting them if your services are not […]

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2 years, 6 months ago