All posts tagged: Simple Web Design

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The Evolution of Flat Design

Originally a major market disruptor, flat design has been a staple among top brands redesigning logos and looking to redefine their brand identities with the use of the trend-setting design implementation. Personified by 2D illustrations, clean, smooth, crisp edges and bright even monochromatic color schemes – flat design has traditionally been marked by a simplified, digital aesthetic, free of gradients and shadows, choosing to oppose artificial realism and intricacies in favor of simple iconography. In a phase where usability and efficiency has dominated the digital sphere, flat design helped designers and site owners by affording the design a much faster load time as extra elements are not present and elements are streamlined, allowing the faster site to resize and form around the navigation (content, rows and columns) it displays. As the maximalist trend has gained ground over simplicity and minimalism, flat design has been forced to evolve – morphing into […]

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10 months, 13 days ago
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UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

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3 years, 3 months ago
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Minimalism: Keeping It Simple

When approaching a new user interface design, a new designer may consider boldness, brightness, and many calls-to-action to be the leading way to shape a website or app. There are countless features to advertise, to write and inform viewers about – consequently, startups may feel that the more icons on the page, the better, filling up a new site so that it looks complete and experienced, ready to compete with sites that have dominated the industry for years. But – how about simplicity? Clean, clear lines that display your company’s message in three sentences or less, with engaging graphics and confident, coordinated colors that embody your vision without needless clutter. Though complexity may work for some companies, most run into the danger of writing and producing so much content that the user or reader simply gives up halfway through. Many sites have lost potential clients to this phenomenon. Keeping a […]

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4 years, 6 days ago