All posts tagged: social media

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Applying Social Proof to Your Web Design

Equipped with well crafted content and engaging imagery, getting customers to point of purchase should be a simple feat – right? The reality is that even if a product or service is the best in its class and is represented by a beautiful web design, it might not be enough to make an conversion in the digital environment. There are many elements that go into a user making the decision to engage with a company. However, it’s what you don’t say – and more about what other people do say – that can be the most powerful aspect in the conversion process. Leveraging the opinions of an audience in marketing, is nothing new, but in the digital world, social proof has become an essential part of user experience design. Analytics show that the use of social proof is over 70% effective in convincing a customer to purchase a good or […]

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1 year, 4 months ago
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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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2 years, 7 months ago