All posts tagged: UI/UX design

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The Evolution of Flat Design

Originally a major market disruptor, flat design has been a staple among top brands redesigning logos and looking to redefine their brand identities with the use of the trend-setting design implementation. Personified by 2D illustrations, clean, smooth, crisp edges and bright even monochromatic color schemes – flat design has traditionally been marked by a simplified, digital aesthetic, free of gradients and shadows, choosing to oppose artificial realism and intricacies in favor of simple iconography. In a phase where usability and efficiency has dominated the digital sphere, flat design helped designers and site owners by affording the design a much faster load time as extra elements are not present and elements are streamlined, allowing the faster site to resize and form around the navigation (content, rows and columns) it displays. As the maximalist trend has gained ground over simplicity and minimalism, flat design has been forced to evolve – morphing into […]

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13 days ago
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8 Essential eCommerce Conversion Drivers

Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]

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5 months, 27 days ago
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Understanding the Connection Between UI and UX Design

There’s a lot of confusion on the difference between UI/UX design. UI design is all about working on the user interface that people interact with in order to navigation a site or use a function of an app. UX design is about working on the user’s experience as a whole. This includes load times, clean presentation format, valuable content, etc. Basically, UI falls under the umbrella of UX but when people talk about UI it’s precisely about UI in of itself rather than bringing in the entire topic of UX. Despite that, there is a cause and effect between a great user interface and the overall user experience. The user interface on a website determines how intuitive and easy it is for the user to browse the website and find what he is looking for. As a result, a well-designed UI results in an improved UX. Similarly, a well-designed UI […]

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2 years, 6 months ago