All posts tagged: User Experience

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The Evolution of Flat Design

Originally a major market disruptor, flat design has been a staple among top brands redesigning logos and looking to redefine their brand identities with the use of the trend-setting design implementation. Personified by 2D illustrations, clean, smooth, crisp edges and bright even monochromatic color schemes – flat design has traditionally been marked by a simplified, digital aesthetic, free of gradients and shadows, choosing to oppose artificial realism and intricacies in favor of simple iconography. In a phase where usability and efficiency has dominated the digital sphere, flat design helped designers and site owners by affording the design a much faster load time as extra elements are not present and elements are streamlined, allowing the faster site to resize and form around the navigation (content, rows and columns) it displays. As the maximalist trend has gained ground over simplicity and minimalism, flat design has been forced to evolve – morphing into […]

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13 days ago
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Web Design Refresh: How Often Do You Need It And When?

As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up to date information. Reflecting these revisions to the customer facing website is often one of the most critical steps to gaining conversion. The main issue is that many site owners become too comfortable with their current format, making updates a daunting task. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to provide valuable information for your customers – a company’s goals are constantly changing. What’s critical here is that you are clear on what you’re trying to achieve with the website. If your goal is lead generation, and new prospects are not coming in at the desired rate, then it’s time to look at the format and message of your website. Additionally, user journeys should be assessed to […]

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4 months, 1 day ago
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Building Interactions: Fluent Design

It’s no surprise that Microsoft has been trying to play catchup with regard to their interface design, so earlier this year at the Build Developer Conference, they launched the Fluent Design System, formerly known as Project Neon – arguably its version of Google’s Material Design. An evolution of the Metro UI design language, fluent design seeks the pursuit of delivering consistent experiences across Microsoft interfaces. Fluent Design’s main aim is to provide developers with a single language for seamless movement across device and platforms inclusive of Windows 10, HoloLens, Surface, Xbox, Cortana, and more. Design Principles Described by Microsoft as ‘An eloquent design system for a complex world‘ the system’s basic elements are made of light, depth, motion, scale  – and materials. Together, the result is an experience that makes the user feel far away from a computer screen according to the creators. Fluent Design’s ethos is inclusive of immersive Sensory […]

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5 months, 1 day ago
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8 Essential eCommerce Conversion Drivers

Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]

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5 months, 27 days ago
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UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal tool to optimize and refine for usability. Usability testing is one of the most fundamental parts of the overall UI/UX design process. These tests can and should involve close observation as users move  through pathways, for the purpose of identifying any usability issues or user experience sticking points. Naturally, as a part of the design process flaws are often unavoidable part of the design process and once these issues have been discovered, a site owner can strategize on a plan to rework the process for heightened UX. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of inexpensive software that’s fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. […]

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1 year, 7 days ago
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Balancing Content and Simplicity in UI Design

A digital content strategy can prove to be the most important relationship that a company shares with its audience, helping to build authenticity and ample conversion opportunities. A successful content implementation builds trust and develops a connection without actually being face to face, however, when it comes to designing a clean and minimal user interface to represent the content, it’s common that the content editing process becomes a problem. The process of designing and developing a user-centered interface that is simple yet effective is no small feat, particularly when there is detailed content at hand. Distilling information down to the core meaning, while remaining coherent and resonant is a powerful approach and can mean, among many other benefits, a sustained level of heightened conversion and a better user experience – but getting there can be a winding road. Many shy away from a minimalist approach to content and design because adding, […]

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1 year, 5 months ago
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UI Design: Bridging the Gap Between Simplicity and Complexity

Both determining if a user interface needs a redesign, and the task of designing it is no simple feat. The process involved can be ardouos, involving many steps, stakeholders and time. While a UI redesign at the onset may seem like a cut and dry endeavor, it is critical to understand the inner workings of how an optimal end product is produced and the challenges that will almost certainly arise as the project unfolds. Engaging in a UI redesign usually means that a site is either outdated or is not working ideally for the user. Aspects in consideration could be as simple as a navigation restructure to content all the way to image curation. Each project has it’s own set of goals specific to the company it represents, but ultimately, creating an interface that is as intuitive as possible is the holy grail. This is where the hard part comes […]

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1 year, 9 months ago
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8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

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2 years, 26 days ago
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Redesigning Interface for Better UX

If the layout of your website or app seems to be good but you’re still experiencing high abandon rates, then it may be time to look at your user interface. Having a confusing UI can confuse users and dissuade them from exploring your website. At first glance, it may seem like your UI design is okay but you have to understand that it goes beyond just how it looks. Here are some ideas for redesigning your UI as part of your UX design goals. Idea #1: Make Clarity the Main Goal Think about how the user sees the interface. Does it make sense to the user as much as it makes sense to you? To be effective with your interface, users must recognize how it works, get value out of it, and understand what it’s doing for them. If they can quickly grasp these ideas, they’ll get gratification from using […]

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2 years, 1 month ago
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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

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2 years, 4 months ago