All posts tagged: User Experience

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UX Design and Its Most Important Rules

There are a myriad of directions you can move towards when it comes to UX design. You can focus on the design elements to be more pleasing to the eye, you can improve the findability of your site, or you can focus on providing a rewarding navigation path for the users just to name a few things. It’s a better idea to focus on some of the more important rules for UX design. Here are five that you should pay attention to. Rule #1 Meet the Expectations of Your User Even if the goal is to improve the experience of the users, design projects can often sidetrack and lead to a big departure from the primary focus. If you neglect everything else, the most important rule that you should follow is to meet the expectations of the user. Where did the user come from and what did the user come […]

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2 years, 26 days ago
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Challenges of the Single Page Application

The rising popularity of the single page interface has shown it’s alignment with the times through a simplicity approach, but it’s important to understand why this application may or may not work for a specific brand, product or service. The single page interface (SPI), more popularly known as the Single Page Application (SPA) is a website interface or web application that conforms to a single web page, providing a more seamless, faster and more fluid user experience mainly because the information is never required to reload and is all available at one glance (information at your fingertips, illuminated). While there is a great deal of appeal in providing this UX approach, the content with regard to site architecture must be analyzed to ensure the right design is implemented. While ideal for a brand with a single product or service, the use of an SPA would be less recommended for an ecommerce […]

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2 years, 1 month ago
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The User Focused Ecommerce Strategy

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are keenly aware of pricing, they are highly informed about any given product and there is still the hangup for some that they can’t see the […]

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2 years, 1 month ago
Continue Reading UI Design Approach

What is the Best Approach to UI Design?

UI design has come a long way and many more companies are embracing different user interface designs for their website and apps. While you may be keen on how the UI is organized and set up for the user, you should also focus on the actual design as the design often is what makes the UI approachable. Here are some great ideas you can play around with when contemplating the UI for your next app or website. Minimalism Minimalism is a winning approach to all users and makes the website or app seem user friendly. In this style, the glossy icons, graphics, and fonts are replaced by simple colors, a basic presentation and a simple font. A big characteristic of minimalist UI designs are big buttons. You can clearly see what it is that you are clicking and can click it without any fuss. Everything is focused on helping the […]

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2 years, 2 months ago
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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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2 years, 2 months ago
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Building A Better Conversion Strategy

Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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2 years, 2 months ago
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Decoding the Mind of Your User

From the UI process of developing user personas, a site owner or designer must dig deeper to truly understand the mind of their user. For a site redesign or refresh, this will mean using existing analytics and behavioral data to funnel users to the desired destinations. For a newly launching site, initial queries must be posed to determine critical aspects to user pathways such as: motivation levels habits theoretical patterns information relevance expectations Since ultimately the main focus is on the user and on a user’s requirements the importance of this stage cannot be stressed enough. Performing the ‘due diligence’ in uncovering the information of the user mind will highlight the assets needed to develop firm user pathways and a strong site architecture. With regard to an expanded reach and the goal of a bigger market share, multiple user personas should be determined and developed into in depth user profiles. With the prevalence […]

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2 years, 2 months ago
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#LeanUX – Insights Into a Greater User Experience

I had the pleasure of listening to an insightful webinar this morning about Lean UX, presented by Jeff Gothelf. He took the time to explain the different ways organizations can optimize their existing assets, going into detail about the ways that it can help all types of businesses. Many times, large organizations considering lean UX are put off, as they associate the term with startups and/or small businesses. These corporations and agencies don’t believe that lean UX is the ideal route for them. They are mistaken. Perhaps it is because the term’s definition isn’t widely known. Essentially, it involves a set of principles that guide you to a better and more sustainable solution for your users. Who wouldn’t find that desirable? In fact, because of their domain and customer expertise, larger corporations actually have more resources at their disposal to create the best user experience possible. Using each tool at […]

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2 years, 3 months ago
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What Foundations Make for Great UI/UX Design?

What it comes to redesigning to accommodate for UI and UX, you can come up with a mind numbing number of iterations. That’s why it can be difficult to figure out which iteration to go with. After all, you’ll likely end up having a good number of iterations that will make it to the wireframing stage. But at the end of the day, you want to go with a design that makes sense in terms of UX and UI. To do this, it’s important to understand what foundations make for an outstanding user experience and user interface. To start off, let’s take a look at what makes for a great experience. 1. The engagement level is high. Engagement is created by the way things are presented and the way you communicate with users. That means that the visual elements need to be aesthetically pleasing AND be relevant to the users. […]

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2 years, 3 months ago
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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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2 years, 4 months ago