All posts tagged: UX Design

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How to Improve Your Web App’s User Interface Design

While there is a lot of focus on UI design for smartphone apps and websites, web apps are often neglected. It seems like the sought after standard for web apps is “good enough” for many organizations. However, it’s important to understand that great UI leads to a great user experience and a great user experience leads to increased productivity, loyal customers, and less reliance on support. So how do you start creating a user interface design that hits the mark with your users? First, understand your audience. Who are your users? Are they, corporate users, college students, potential customers, administration staff, or a group that’s technologically challenged? Get an idea of what kind of apps that your audience uses. Find what they are comfortable using, what kind of complaints/challenges they have, and what they apps use on a regular basis. This will help you design your web app in a […]

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2 years, 6 months ago
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What Foundations Make for Great UI/UX Design?

What it comes to redesigning to accommodate for UI and UX, you can come up with a mind numbing number of iterations. That’s why it can be difficult to figure out which iteration to go with. After all, you’ll likely end up having a good number of iterations that will make it to the wireframing stage. But at the end of the day, you want to go with a design that makes sense in terms of UX and UI. To do this, it’s important to understand what foundations make for an outstanding user experience and user interface. To start off, let’s take a look at what makes for a great experience. 1. The engagement level is high. Engagement is created by the way things are presented and the way you communicate with users. That means that the visual elements need to be aesthetically pleasing AND be relevant to the users. […]

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2 years, 6 months ago
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How to Approach Platform UI/UX Design

If you’re planning to undergo UI/UX design project, it’s easy to get overwhelmed with all the little things you have to do. This is especially the case if the goal is to develop for multiple platforms. You have to make sure that your project meets user expectations, function properly, and fit into the standard platform templates. There are no magical answers on how to go about it, but here are some tips to approach UI and UX design in a way that can make your life a whole lot easier. First, make sure you understand your audience. Dig deep into figuring out what they really want out of your app or website. That’s the best way to start getting an idea of how to deliver the ideal user experience. It will help to look at similar successful websites or apps to really analyze what makes the website or app so […]

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2 years, 6 months ago
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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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2 years, 7 months ago
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UX Tidbits

CSS Transparency Designers use this effect to highlight overlying text, as the opacity is great for enhancing a specific message or call to action. The simple design, combined with the increasingly-popular flat design, lends an air of elegance and clarity to the web page. The opacity effect can be placed over the entire background image (detailed below) or designers can add an opaque text box on top of a crisp and vibrant image, leaving the effect to be focused on the text. Typography Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors […]

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2 years, 7 months ago
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Think Outside the Box

Everyone is thinking of their own ways to improve upon the user experience – since every individual has his or her own value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s). At times, collaboration and idea swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts. Social Proof Use actual evidence from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know you’re the best – clearly project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat out […]

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2 years, 8 months ago
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Bringing UX to Life with Parallax

The concept of parallax is scientifically fascinating. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Since it builds dimension and makes the user experience seem almost 3-D, websites have heartily embraced the effect, including it in design and creating an interactive user experience. Creating dimension through a layering effect, it enhances the illusion of depth and draws viewers’ attention. Allowing for the creation of a charismatic, interactive user experience, with the potential to improve overall visual appeal, this method has blasted the web design industry forward. Parallax displaces the apparent positions of objects viewed along two different lines of sight – put simply, it is the way that we obtain depth from what we perceive and align ourselves. The scrolling effects allow the user to consume content […]

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2 years, 9 months ago
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The UX Creative Process

Every business wants to achieve the ideal success that comes with providing the best user experience coupled with a beautifully designed user interface. However, given our time constraints (and possible budget restrictions), businesses may find the creative process slightly halted. It can be challenging to create a truly new and unique design and incorporate all the aspects that come together to build a compelling user experience.

 In our research, we’ve found that there are models that exist to assist UX designers and creative thinkers – the key is to take in the myriad of information, absorb it, and then infuse your voice into the design. Being able to thoroughly internalize all of the options and designs that exist will assist in the creative process. Immerse yourself in the content and design, and previously un-accessed ideas will be brought to the surface. 
 
We’ve found that the best-rated user experiences were […]

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2 years, 9 months ago
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What’s Trending: A Chat with Designers

Trends within the design industry zoom by as new ideas and creative wells overflow us with endless options. Some new trends in the industry are brand new brainstorms; others embrace the older and well-used methods, only tweaking them slightly to bring in a more modern feel within the interface. Here are a few of the intriguing new elements that have caught the graphic world’s attention, incorporating both vintage and modern attributes. Communication through animation – infusing motion and interaction within design, using animated GIFs that add that extra element. Done well, motion and depth create a deeper effect that lends more meaning to the experience. A great way to capture users’ attention, designers must be sure to have a clear purpose with the process, keeping the experience guided, focused and positive for the audience. These newer trends are added to existing and still prevalent designs like: flat coloring and symbols, […]

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2 years, 10 months ago
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UI Design and Integration of User Experience

Whether you’re designing a website or an app, UI design plays a critical role either project’s success. The interface is what gets users engaged into using the website or app in a way you want them to. A well designed user interface can open the doors to achieving your website’s or app’s goals while a poorly designed one closes them off. Many businesses understand this concept but they don’t think about creating the optimal UX design (user experience) in conjunction with the UI. While UI is the actual tool which users use to interact with a website or app, UX is the actual interaction or experience. This can be hard to understand, so the best way to explain it is through an example. The UI on a website is the navigation menu which is usually located on the top or sidebar. The UX is the purpose behind the navigation and […]

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3 years, 2 months ago