All posts tagged: UX

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Factors to Consider When Approaching A Website Redesign

When a website is created, it most likely meets all the needs and expectations set forth – and the thought of coming back to it again is non-existent. The reality is that every business grows and needs to update their web design to keep up with technological, user and business needs and expectations. There are countless factors as to why a company, even if it is thriving, should embark on a redesign of their website with front-running reasons including usability, SEO, conversions and mobile accessibility. These revenue driving reasonings usually direct a company to redesign, however, there are many hidden factors both during, and after, a redesign that a company must consider and build strategic plans for. Content Strategy From the very start of a site redesign, content should be driving design. In order to build a new site that is truly reflective of the product or service it represents, the […]

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1 year, 8 months ago
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Optimizing UX Through Microinteraction

They say design is in the details, and nowhere does this adage hold true more than in the process of crafting an interface. Embarking on the massive undertaking of designing, building and delivering what is essentially, in todays digital world – a brand’s calling card – can be a daunting task. Even a site redesign can be a lengthy engagement requiring multiple stakeholders and levels of interaction through the project’s lifecycle. Even for the best of designers, developers and project managers – details can get lost  – but is it is within these details that the heart of the optimal user experience resides and it is an essential task to ensure they are not missed. Connecting The Details To create the best possible UX, a visitor to a site must be able to easily accomplish a desired task. It is here where the ‘details’ come into play, but what we don’t normally think […]

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1 year, 9 months ago
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The Intuitive Interface

Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface design. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Ensuring that a web interface is easy to use and intuitive for visitors is key – elements like a search field make your website smoothly navigable and organized. It allows users to enter a keyword or query and submit it to the index, promptly receiving the most useful and relevant results. Most websites place their search bar near the top of the page; by following that “template,” the user experience is simplified and quickened (no time is wasted on a hunt for a simple tool). Even items as seemingly […]

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1 year, 10 months ago
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The User Focused Ecommerce Strategy

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are keenly aware of pricing, they are highly informed about any given product and there is still the hangup for some that they can’t see the […]

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1 year, 10 months ago
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5 Platforms for Driving Your Content Strategy

The ideal content strategy is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience. This is where content is the driver for the long game, however, many site owners struggle with how to drive and promote created content to the right user. With a focus on unique benefits, key goals and objectives, a powerful content strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Developing and delivering a steady stream of useful content will not only sustain the existing base, but bring a new prospective set delivered right to the front door. By leveraging various types of brand-building methodologies from the beginning, an organization can vastly improve their conversions and […]

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1 year, 11 months ago
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Decoding the Mind of Your User

From the UI process of developing user personas, a site owner or designer must dig deeper to truly understand the mind of their user. For a site redesign or refresh, this will mean using existing analytics and behavioral data to funnel users to the desired destinations. For a newly launching site, initial queries must be posed to determine critical aspects to user pathways such as: motivation levels habits theoretical patterns information relevance expectations Since ultimately the main focus is on the user and on a user’s requirements the importance of this stage cannot be stressed enough. Performing the ‘due diligence’ in uncovering the information of the user mind will highlight the assets needed to develop firm user pathways and a strong site architecture. With regard to an expanded reach and the goal of a bigger market share, multiple user personas should be determined and developed into in depth user profiles. With the prevalence […]

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1 year, 11 months ago
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The Subtle Fundamentals of UI Design

There are countless techniques, tips, tricks and rules to craft resonant and functional interfaces, however, it’s a small group of truly effective methods that rise to the top when attempting to deliver a truly useful and at the same time, beautiful design. Much of creative web technique is centered around interface design, as it is the front line of media engagement. Attention to every detail is what sets apart an outstanding website from it’s sub-par counterparts. Paying attention to, and applying a few benchmark, high-level details can ensure a more intuitive experience, and a more satisfied user. Grouping items and subjects that are interconnected must be grouped together and visible on screen to show they are related. Alternately, if they are completely individual, they should be separated. Focusing on consistency by keeping the same implementations in place throughout a site with allow the user to become more comfortable with the material at hand. Placing buttons and content in the same places […]

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2 years, 3 days ago
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#LeanUX – Insights Into a Greater User Experience

I had the pleasure of listening to an insightful webinar this morning about Lean UX, presented by Jeff Gothelf. He took the time to explain the different ways organizations can optimize their existing assets, going into detail about the ways that it can help all types of businesses. Many times, large organizations considering lean UX are put off, as they associate the term with startups and/or small businesses. These corporations and agencies don’t believe that lean UX is the ideal route for them. They are mistaken. Perhaps it is because the term’s definition isn’t widely known. Essentially, it involves a set of principles that guide you to a better and more sustainable solution for your users. Who wouldn’t find that desirable? In fact, because of their domain and customer expertise, larger corporations actually have more resources at their disposal to create the best user experience possible. Using each tool at […]

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2 years, 18 days ago
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How to Approach Platform UI/UX Design

If you’re planning to undergo UI/UX design project, it’s easy to get overwhelmed with all the little things you have to do. This is especially the case if the goal is to develop for multiple platforms. You have to make sure that your project meets user expectations, function properly, and fit into the standard platform templates. There are no magical answers on how to go about it, but here are some tips to approach UI and UX design in a way that can make your life a whole lot easier. First, make sure you understand your audience. Dig deep into figuring out what they really want out of your app or website. That’s the best way to start getting an idea of how to deliver the ideal user experience. It will help to look at similar successful websites or apps to really analyze what makes the website or app so […]

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2 years, 25 days ago
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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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2 years, 1 month ago