All posts tagged: UX

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The User Experience: Unparalleled (A Close Look at Parallel Design)

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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4 years, 4 months ago
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UX Tidbits

CSS Transparency Designers use this effect to highlight overlying text, as the opacity is great for enhancing a specific message or call to action. The simple design, combined with the increasingly-popular flat design, lends an air of elegance and clarity to the web page. The opacity effect can be placed over the entire background image (detailed below) or designers can add an opaque text box on top of a crisp and vibrant image, leaving the effect to be focused on the text. Typography Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors […]

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4 years, 4 months ago
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Think Outside the Box

Everyone is thinking of their own ways to improve upon the user experience – since every individual has his or her own value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s). At times, collaboration and idea swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts. Social Proof Use actual evidence from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know you’re the best – clearly project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat out […]

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4 years, 5 months ago
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The Benefits of User Research

Why Do the Research? Understanding your audience is the most important step in beginning the design strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Why go through this process? To truly understand the impact of designs on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. How? To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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4 years, 5 months ago
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Mobile UX: Reshaping the Future

As mobile increases in relevancy by the second, brands are scrambling to find ways to improve the user experience – not only with their websites, but with their new mobile initiatives. While having a beautiful interface and easy-to-use, followable instructions are clear needs that must be addressed, there are a few tips that point to the optimal user experience that may not be as intuitive when implementing a mobile site design. 

Mapping 

Often, especially with regard to retailers and companies that focus on selling services or goods, users come upon the site while they are tumbling through their initial research. A new priority has arisen for every market – catch the eye and hold it through UX and UI. One method involves suggesting alternate routes for users if they don’t find what they’re looking for on a site, guiding them or at least assisting them if your services are not […]

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4 years, 5 months ago
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Build Your Best Digital Environment

Understanding the way users interact with your site is crucial in determining what improvements or tweaks are needed – optimal website usability is, of course, a top priority. 

 Interaction design in its most basic definition is about building a digital environment for users, designing interactive digital products, environments, systems and services. It is more than just building systems, though – it is idea production at its core. What makes this so fascinating is the process of imaging things as they might be, as opposed to how they are (or how they seem to be on the surface), allowing for loftier creative spaces and freedom to think outside the box. Of course, since it is directly integrated within web usability, interaction design is greatly focused on satisfying the needs and goals of the intended product users, implementing a heavy focus on designing with stakeholders in mind. Fantastic web usability calls […]

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4 years, 5 months ago
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Adapting To Change

As we approach the new year, we find the term “adaptive” popping up more and more. What does it truly mean? Moving with the times? An intricate dance that brings mutual benefit to user and developer? Adapting and flowing within a layout and elements that cater to the needs of the user and altering to each user? 

All of the above.

 These two qualities of both adapting and being adaptable are innate to elements that are a part of the interface’s components – in a well-designed interface, each portion adapts and affects the others, weaving together to create an efficiently-running web environment. 

Clarifying confusion for all users is obviously a critical point within web development – creating a clean, smooth experience involves careful consideration from all angles. Among many other advantages, adaptive user interface has the ability to conform to a user’s needs. This conformity shows only relevant information based […]

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4 years, 5 months ago
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Bringing UX to Life with Parallax

The concept of parallax is scientifically fascinating. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Since it builds dimension and makes the user experience seem almost 3-D, websites have heartily embraced the effect, including it in design and creating an interactive user experience. Creating dimension through a layering effect, it enhances the illusion of depth and draws viewers’ attention. Allowing for the creation of a charismatic, interactive user experience, with the potential to improve overall visual appeal, this method has blasted the web design industry forward. Parallax displaces the apparent positions of objects viewed along two different lines of sight – put simply, it is the way that we obtain depth from what we perceive and align ourselves. The scrolling effects allow the user to consume content […]

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4 years, 5 months ago
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Excellent Usability – Your Key to a Positive UX

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. Building your site has the potential be a fun exercise in determining your company’s mission, and making it a positive experience for your users is a top priority. User Research This aspect concentrates on understanding how your viewers and audience behave, what they need and their motivations – once you have completed that process, your findings are processed through task analysis, various observation techniques and other feedback methods. Essentially, this is the practice of understanding the influence of your design on your audience. At what point should you analyze your user data? Since there are many different research techniques, each one has an ideal time frame within the user analysis process. A great time to use focus groups, for instance, is toward the beginning of a new process or change within your […]

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4 years, 6 months ago
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UX and Responsive Design

UX/UI (User Experience/User Interface) is an essential part of the entire design of a website – of course it must be carefully considered and analyzed before any site is launched. In order for there to be appeal to viewers, the system should speak the language of the user and use familiar concepts, rather than system oriented technical terms. It should also follow real world conventions, making information appear in a natural and logical order. Struggling to find basic or key information within a website will frustrate and confuse users – keeping the interface simple and intuitive ensures connectivity, comprehension and retention. UI/UX balance must take place in order to create a system that is both usable and adaptable. User interface design is involved in a wide range of projects from web based systems, to software and app development, to commercial SaaS systems. All of these projects involve much of the […]

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4 years, 7 months ago