All posts tagged: Web Design Chicago

Continue Reading

Immersive UI: Delivering a Authentic Digital Experience

There is little doubt that because designers today are deeply committed to advocating for user needs, that User Experience is paramount in the quest for the ideal digital environment. For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to deliver an interface design that captures the true experience of the brand it represents. By using a combination of visual, contextual, graphic and textual elements – a brand can make digital connections like never before. Leveraging new developments in interactivity and design technique, a website can now be an immersive experience – leading […]

0
1 year, 7 months ago
Continue Reading

8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

2
1 year, 8 months ago