ux/ui design

UI/UX Design and Strategy for Tech Platforms

Whether your organization is designing an educational platform, mobile app, desktop app, or SAAS platform, it’s important that you put heavy emphasis on UI/UX design. The UI and UX impacts everything from the user’s ability to learn, the amount of value gained from using the platform/app, to length of customer lifetime value. It might seem like a gargantuan task to make this a part of your development process and that actually may be true, however, coming up with a strategy for implementing UI and UX design can make it easier.

The first step is to understand that UI is simply a part of UX. UI is a big part of UX and will impact UX significantly. Once you understand this, you can focus on the UI to build the foundation for the platform you are working on. The UX can come later once you get a good understanding of how the UI will be set up and how it will work with your content, features and functionalities.

The second step is to build a strong UI. You’ll need to understand what it is you want to achieve with your app or platform. Then, you’ll need to really study your target user and figure out what his needs and wants are. It will help to analyze other similar apps or platforms that are popular. You’ll be able to learn the kind of structures and progression that makes sense in the UI. You can then blend it with your ideas and come up with something that is a match for your organization and your target user base.

The third step is to come up with an outstanding UX design. You’ll be coming up with ideas on improving areas like the visual design, communication, information architecture, loading time, content strategy, customer support, etc. Building the UI first makes the UX design much easier as you’ll have a strong foundation to build on. Focusing on the UX can lead to confusion as you’ll find yourself going back and forth to tweak the UI and UX to design something substantial.

Next, you’ll have to test your platform to see how people are responding to your design. This can be done by studying how users use your app and also asking them for their feedback. The feedback will be an incredibly valuable tool which you’ll be able to use to improve your app for platform. If users have trouble with a specific function of your app or platform, you’ll quickly hear about and figure out what you need to improve.

Finally, you’ll have to go back to the drawing board to fix problems, improve upon the design, and smooth out your UI/UX design. If you’ve done a great job with planning your design, there will be little to no major improvements necessary. Usually, it’ll be a matter of fixing small errors and making minor improvements.

As you can see, working on UI and UX design is different from web design. You cannot assume that a graphic or web designer has the experience and expertise to come up with a great UI and UX design. This is especially the case for tech platforms which are often more complex than websites. So if you want to improve the effectiveness of your tech platform, it’s imperative that you hire a UI/UX designer.

If you liked this article and need help with your UI/UX design and strategy, check out ArtVersion for Startups. They help visionaries, founders, and those with an entrepreneurial drive to succeed.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive, web design company and full service creative agency.

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