The UX Creative Process

Every business wants to achieve the ideal success that comes with providing the best user experience coupled with a beautifully designed user interface. However, given our time constraints (and possible budget restrictions), businesses may find the creative process slightly halted. It can be challenging to create a truly new and unique design and incorporate all the aspects that come together to build a compelling user experience.

In our research, we’ve found that there are models that exist to assist UX designers and creative thinkers – the key is to take in the myriad of information, absorb it, and then infuse your voice into the design. Being able to thoroughly internalize all of the options and designs that exist will assist in the creative process. Immerse yourself in the content and design, and previously un-accessed ideas will be brought to the surface. 

We’ve found that the best-rated user experiences were ones that integrated both informative content and great, engaging graphics. Creative experiences have the unique ability to attract user attention and increase engagement, providing a truly individual interaction with a brand. 


Content is more than just fluff to fill up a site. Previous opinions of site content involved keywords and random SEO tactics to increase site traffic – but what good is that tactic if there is no meaningful relationship created between the designers and clients? By providing informative content and pairing it with a variety of media (video, photography, infographics and more), users’ begin to view your brand as one of authority and trustworthiness. 

Identify user goals – what do they want to glean from your site? What can you offer them that will benefit them; can you provide services, products or information that coincide with their own goals and motivations? It is vital to understand and characterize the aspirations of your audience, including progression, accomplishment, status, belonging or finding a sense of purpose in their own organization. Once those basic needs (for they are basic needs, as any person needs to feel a sense of accomplishment in completing a challenging goal) are met, they can then be transformed into meaningful responses for users. 

Finally, interaction – where it all comes together. The patterns and motivations noticed can be translated and thrown into motion in the user interface designs, making room for possible mobile constraints and connectivity. The system can be built to help users achieve their goals and see progress through feedback and various notifications. Ensuring that the human connection is there is the last piece needed, providing accessibility and connection to the brand managers themselves and easy customer interaction.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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