Adapting To Change

As we approach the new year, we find the term “adaptive” popping up more and more. What does it truly mean? Moving with the times? An intricate dance that brings mutual benefit to user and developer? Adapting and flowing within a layout and elements that cater to the needs of the user and altering to each user?



All of the above.



These two qualities of both adapting and being adaptable are innate to elements that are a part of the interface’s components – in a well-designed interface, each portion adapts and affects the others, weaving together to create an efficiently-running web environment.



Clarifying confusion for all users is obviously a critical point within web developmentcreating a clean, smooth experience involves careful consideration from all angles. Among many other advantages, adaptive user interface has the ability to conform to a user’s needs. This conformity shows only relevant information based on that user, which eliminates difficult specification, increases ease of access throughout the system while increasing stability. 



There are two elements within the adaptive user interface/experience, which make a critical difference for the information made available to those users. Adaptive presentation, which is exactly what it sounds like – displaying information specific to each user. Individuals who carry a basic knowledge of the system they’re interacting with will only see the minimum amount of information; users with a more advanced grasp will be shown a more detailed interface (with more information and capabilities). 


Adaptive navigation guides the user toward their goals within the system by adapting the way the system is navigated – all depending on the specific user who is steering. Of course, this all can depend on the user’s personal expertise level with the system (or related subjects), as well as the intended goal of the user/designer, among other factors. To assist a user in achieving his end goal, “hints” can be given by the interface – links can be used as a trail to reach the end, or to help someone find their way back to the origin of their web journey.

Adaptive user interfaces can be implemented in any instance where the audience would benefit from a personalized UI. When wanting to zero in on the best user experience for a dynamic audience, providing that specification will grant a brand necessary credibility, authenticity and compassion.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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