5 Truths of Iterative Design

Among design methodologies in the digital sphere, the use of Iterative Design is one of the most rigorous – and effective. Tapping into a cycle of bordering on obsessive optimization, iteration is a regenerating process whose effects can be felt and seen long after a launch.

In its wake, iterative design can drastically improve functionality, build needed components to a platform and add a positive complexity. Though highly effective, its important to be aware of the sometimes hard truths that a project tapping into an iterative strategy can face.

#1: Iterative Design is Best Implemented Early

Iteration should begin on a project immediately, with concepts coming into fruition through prototyping and concepting. The review/analyze/test phase is entered – refinements are made and prototyped again. Its important that the cycle is run through rapid iteration, so ideas have a chance at success and don’t get stale.

#2: An Iterative Process is a Hands-On Approach

An iterative design process is upheld by initial creative briefs backed by sketches, drawings, wireframes and style guides to help illuminate the creative flow. Much of iterative thinking is driven by a lower tech approach with more tactile feel – building a framework and designing the structure from there.

#3: Iteration is Collaborative

Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with.


#4: An Iterative Process Can be Messy

Because an iterative process generates so many ideas, suggestions, recommendations and best practice implementation – the answer may not always be straightforward and can be constantly changing. Recognizing that user needs as well as the needs of a business change regularly, can aid in understanding that a ‘messy’ process might actually end up being the most productive as all avenues can be explored.

#5: Iteration is Continuous

The process of iterative design can be looked at like a continuous loop – a process that really doesn’t ever end. The design process is improved, optimized and polished over time, and then looked at again for new aspects, refresh opportunities and problem solving.

Versions Collective

The VERSIONS™ collective is a firm-wide collaborative design project. Our team designed compiling thoughts, perspective and ideas on the current creative and digital landscape. We are visual storytellers & believers of the power of design in both print and digital.

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