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The Business Case for UX and UI Design

For many companies with a well designed site, the idea of paying for user experience (UX) and user interface (UI) design is a stretch. The big thought is “how much more can paying for these design services even help us?” That is an understandable question and is probably the primary thought for businesses with limited budgets, but the reality is that investing in these two design areas can produce a ROI that justifies the expense. There are several metrics to look at when looking for ROI. The first obvious one is the conversion rate. For many budget conscious companies, a possible increase in conversion rate often justifies a marketing expense. Even a one to two percent increase for a sales page can change everything for a company, especially if the company has a consistent flow of traffic to that page. Something as simple as adding a live help chat link […]

7 years, 4 months ago