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The Organized UI: Prioritizing Content Through Visual Hierarchy

When planning out an interface with any amount of information, there is content, in both visual and contexual format, that must be organized for the maximum user experience. Using type, color, contrast, shape, placement and scale, among other layout qualities – a designer can organize elements on a page so that users gets a sense of visual importance – leading them to a greater chance of engagement. With the great deal of weight placed on user experience and pathways today, visual hierarchy can be a great instrument in the toolbox of a ui designer and site owner. Both content creators and designers must align to create a strategy for prioritizing their content. Benefits of Using Visual Hierarchy Hierarchy guides the user from one element to the next, ideally in a flow that corresponds to the content’s message. Creating a visual hierarchy provides a bird’s eye view on how to design so that users engage with […]

5 years, 6 months ago