All posts tagged: RWD

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8 Simple Truths of Responsive Design

It’s become clear that Responsive Design is no longer a trend. Delivering an across the board optimized user experience no matter the device can bring far reaching benefits and help a newly launching brand or existing organization widen their audience. The fact of the matter is that sites not utilizing responsive design are simply missing out on readily available customers. This ‘leg up’ can help a brand build trust and gain advantage over their competition. So why are people still designing and redesigning sites that don’t utilize this necessary innovation? A few ‘simple truths’ of RWD: Responsive Web Design Is Evolving…and Improving. Originally, responsive design was just about fitting a new screen size. Now, design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account. It’s Not Just About Devices. Getting a […]

6 years, 9 months ago
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5 Benefits of a Mobile First Design Approach

Traditionally, web designers begin the design of an interface design with sketches, ideation and wireframing from a desktop point of view. Nauturally, this has been the progression as personal computers were for the most part tethered to a users desk. With the trend shifting to a a heavily mobile using audience, designers must adapt to the differences and challenges in user experience that a smaller screen brings. Acknowledging the growing need for a user centered and consistent approach to mobile design, the development of Responsive Web Design was born. Working to ensure the optimal in UX, RWD consists of incorporating design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page. Design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. In Responsive Web Design, instead of a mobile site with […]

7 years ago
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5 UI Design Features to Implement When Working With Luxury Brands

While its true that some luxury brands have been slower to adapt to the digital sphere, its clear that a web presence is key to engaging customers at any level. No longer do high priced items have to be purchased solely in a traditional commerce setting, and it’s increasingly critical for a luxury brand to portray an accurate digital experiential representation of their brand, products and services offered. The ‘luxury’ brand experience to many evokes a sense of exclusivity, impeccable customer service and of course an outstanding product offering. In a traditional setting, this is achieved through the environment and personnel. To achieve this feeling in a digital setting, the focus must be placed initially on the user interface design to achieve the optimal user experience. Foremost, attention to detail is key. Providing as much information about the products and services offered at a granular level is paramount to the success […]

7 years, 2 months ago
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The Hidden Menu and Effective UI

A website design trend that has really taken hold is the hidden menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. The hidden menu used in the design shown below is a nod to the popular mobile hamburger menu, which is a widely used technique of responsive design. With the rise of mobile use, this UI technique has become an such an intuitive feature for the user that it is beginning to be regularly carried over into the overall design of a site. The hidden menu application lends a great deal for user interface design and usability in keeping the user highly engaged due to the fact that information is  clearly illuminated, not being overwhelmed by mass amounts of initial content. […]

7 years, 5 months ago