8 Essential eCommerce Conversion Drivers
Despite being one of the most important components of ecommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment – attention to the user experience can get left behind. While the majority of ecommerce operators know their intended customer, it’s more of a retail minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey – is quite another prospect. Overlooking the understanding of one’s user can be a costly mistake. Putting good money before bad, site owners sink investments into SEO, banner ads, social media campaigns and so on, driving users to a site that isn’t optimized for their visit. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first […]
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