All posts tagged: UX/UI

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Redesigning Interface for Better UX

If the layout of your website or app seems to be good but you’re still experiencing high abandon rates, then it may be time to look at your user interface. Having a confusing UI can confuse users and dissuade them from exploring your website. At first glance, it may seem like your UI design is okay but you have to understand that it goes beyond just how it looks. Here are some ideas for redesigning your UI as part of your UX design goals. Idea #1: Make Clarity the Main Goal Think about how the user sees the interface. Does it make sense to the user as much as it makes sense to you? To be effective with your interface, users must recognize how it works, get value out of it, and understand what it’s doing for them. If they can quickly grasp these ideas, they’ll get gratification from using […]

6 years, 3 months ago
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Kicking Off A User Interface Project With Purpose

The process of user interface design tends to be a shifting maze of discovery from project inception to delivery. Many developers and designers kick off a project with the best of intentions only to come up with an interface that doesn’t seem to fully align with the original idea or purpose. User interface design is not just about making an idea fit into a box. There is an immense amount of work that goes into providing a great user experience and great interface design. It is a dynamic process where test results are constantly used and updated, and feedback is analyzed to change the design and structure of the UI. Meet the audience halfway and they  will be of great assistance in optimizing an ideal branding strategy. Find Purpose The underlying foundation of every website or application must be, of course, to embrace aesthetic and remain easily navigable for users. Coupled with clean, original design, the interface’s usability is the key to a website’s […]

6 years, 6 months ago
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How to Approach Platform UI/UX Design

If you’re planning to undergo UI/UX design project, it’s easy to get overwhelmed with all the little things you have to do. This is especially the case if the goal is to develop for multiple platforms. You have to make sure that your project meets user expectations, function properly, and fit into the standard platform templates. There are no magical answers on how to go about it, but here are some tips to approach UI and UX design in a way that can make your life a whole lot easier. First, make sure you understand your audience. Dig deep into figuring out what they really want out of your app or website. That’s the best way to start getting an idea of how to deliver the ideal user experience. It will help to look at similar successful websites or apps to really analyze what makes the website or app so […]

6 years, 10 months ago
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UX Tidbits

CSS Transparency Designers use this effect to highlight overlying text, as the opacity is great for enhancing a specific message or call to action. The simple design, combined with the increasingly-popular flat design, lends an air of elegance and clarity to the web page. The opacity effect can be placed over the entire background image (detailed below) or designers can add an opaque text box on top of a crisp and vibrant image, leaving the effect to be focused on the text. Typography Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors […]

6 years, 11 months ago
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3 Easy Ways to Amplify User Satisfaction

Pay attention – as with any relationship, it must be cultivated and paid attention to, nurtured. Usability refers to the quality of a user’s experience when exploring the site (which includes all types of software and devices/applications). It is a mix of factors, as mentioned in previous blog posts, including: intuitive design, ease of learning, efficiency, memorability, error frequency/severity and satisfaction. 1. Engage in User Testing We can’t stress this enough – how else will you know what works best for your website and its users? Many organizations skip this process, finding it to be a long and winding journey, unsure where to begin or if their efforts will prove to be fruitful. Investing the effort and time into the depth and research into the user database will bring issues to light that would otherwise have never been discovered. How can a brand address these points if the wool is […]

7 years, 7 days ago
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The UX Creative Process

Every business wants to achieve the ideal success that comes with providing the best user experience coupled with a beautifully designed user interface. However, given our time constraints (and possible budget restrictions), businesses may find the creative process slightly halted. It can be challenging to create a truly new and unique design and incorporate all the aspects that come together to build a compelling user experience.

 In our research, we’ve found that there are models that exist to assist UX designers and creative thinkers – the key is to take in the myriad of information, absorb it, and then infuse your voice into the design. Being able to thoroughly internalize all of the options and designs that exist will assist in the creative process. Immerse yourself in the content and design, and previously un-accessed ideas will be brought to the surface. 
We’ve found that the best-rated user experiences were […]

7 years, 1 month ago
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Switching Up Your UX/UI

While UX/UI is not a new concept, the buzz has substantially increased within the past 5 years. UX is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and enjoyment provided in the interaction between the customer and product. While this has been prevalent within every industry since the 1940s, the expansion of mobile and web usability has made this more relevant than ever. 

 Every organization wants to know – how can we improve UX for our customers, and be known as the most valuable agency? How can be the company that users go to, with the best experience across all platforms? 

 To optimize web usability, determine what changes you believe would be effective for the image of your brand and company. Depending on the company, switching tactics can have a negative effect on your image – well-recognized brands like […]

7 years, 3 months ago